Marketing Executive

Job Description

Role description: The Marketing & Communications Executive supports the strategic planning and delivery of marketing & communications activity (in collaboration with the Admissions team focusing on student recruitment led activities) to deliver enrolment and retention targets.

Line manager: Head of Marketing

Functional: Campus Principal

Stakeholders: SLT, SALT, Marketing & Admissions team, Admin team, Academic team, Student representatives, ISP regional and London team

Key Responsibility 1: To support planning and execution across marketing and communications

• Support the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness, retention, and lead generation activities.

• Taking direction from the Campus Principal and Head of Marketing to manage the content calendar and social mediums.

• Produce digital and print publications within schools following regional guidelines, organising photography/videography shoots and design/editorial content where required.

• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.

• Review content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

• Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives.

• Support school marketing activities improving alumni, stakeholder, parent, student and staff engagement.

• Help define and consistently communicate schools’ stories, USPs and ‘Wows’.

• Share learnings and best practice with Marketing & Admissions teams in other Tenby Schools.

Key Responsibility 2: To support quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.

• Working in collaboration with the Regional team and school, ensure the optimum blend of lead generation activity across digital, event, outreach & partnership and other media channels.

• Work closely with the Regional team and Digital agency to ensure the right levels of brand awareness and lead generation activity.

• Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives.

• Build relationships with key Suppliers, Publishers, Influencers and Media Owners to assess and leverage appropriate school opportunities.

Key Responsibility 3: To ensure the consistent implementation of Tenby Schools Brand across design and editorial both on and offline.

• Own brand guidelines, supporting design and editorial control for a consistent Tenby Schools experience throughout the Marketing cycle from Awareness to Advocacy.

• Taking direction from the Head of Marketing to develop the school narrative, key messages, stories and calls to action across all school communication channels (including Social Channels, Newsletters, EDMs etc) and associated third party media.

• Work with the Admissions teams to ensure the school brand and key messages are appropriately reflected in Admissions collateral.

• Understand the target audience of current and prospective families to ensure the right message is communicated to the right audience via the most relevant channel.

Key Responsibilities 4: To support and deliver ISP’s vision, mission and principles

• Work with the schools in ways that help them ensure that all colleagues in the school are working to achieve and demonstrate ISP’s purposes and principles

• Work with schools to ensure that all colleagues are actively looking for and implementing ways to communicate leadership of learning around the world. Ensure that your school’s existing practices are as demonstrably up-to-date as possible and are based on good evidence.

Qualification:

• Educated to Degree/Master level.

• Qualifications in Marketing, Mass Communication or Business related discipline. Work Experience:

• 2-4 years’ work experience in similar capacity. • Prior experience in Education industry is an advantage.

Language:

• Good command of the English language and Bahasa Malaysia, written and oral. Ability to read, write and converse Mandarin is an advantage.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.