GTM Lead

About Menhir

We build AI solutions that help businesses make better decisions, improve how they operate, and give people back their time. We combine our own solutions with custom AI development, working with companies to turn business problems into technology that delivers results.

We are hiring a GTM Lead to take ownership of our commercial execution, starting in Spain and expanding into Europe and Latin America.

The role

You will own the full sales cycle, from prospecting through negotiation, close, and account expansion. We are looking for someone who makes things happen: opening doors, understanding customer problems, shaping proposals, and turning opportunities into signed contracts.

You will also help develop how we go to market, opening channels, building partnerships, and testing ways to reach customers. You will work directly with the founders, who set the overall business direction and support you on deals. Together, you will identify the segments and opportunities worth pursuing.

This is a hands-on, individual contributor role with responsibility for the commercial function. You will have the autonomy to build your own sales playbook, supported by the founders and technical team. We expect you to take ownership of closing business from the outset.

What you will do

• Own the full sales cycle, from identifying and prospecting accounts through negotiation, close, and expansion.

• Build and execute outbound and partnership strategies, generating your own pipeline.

• Sell both existing AI solutions and custom projects, adapting the approach to each customer’s needs.

• Work directly with business and technical stakeholders to understand their operations, ask the right questions, and shape a solution with our engineering team.

• Build clear business cases that connect the proposed solution to the customer’s priorities and expected return.

• Land accounts with a focused use case and expand them into broader, higher-value relationships.

• Help define priority segments, test messaging and channels, and turn what works into a repeatable commercial process.

• Maintain a clear view of pipeline, next steps, and forecasts, reporting directly to the founders.

• Meet prospects and clients in person when it helps move the relationship forward.

What we are looking for

• At least 3 years of experience in B2B technology sales, with a demonstrated ability to generate opportunities and close business.

• A hands-on profile who can take responsibility for a deal from first contact to signed contract.

• Experience in consultative selling. You listen to the customer, understand the problem, and shape a tailored proposal.

• Strong initiative: you can take an open-ended objective, identify what is missing, and drive it forward.

• Technical fluency and curiosity. The more you understand AI, software, APIs, and integrations, the better. You will have direct support from the founders and engineering team to deepen that knowledge.

• Commercial judgement: you know how to qualify an opportunity, identify decision-makers, handle objections, and negotiate.

• Professional fluency in Spanish and English.

• Availability to work in a hybrid setup in Madrid and travel to meet prospects and customers.

Your background could include:

• Account executive roles at early-stage technology companies, particularly where you helped open a market or build the sales process.

• Business development or technology consulting roles with direct responsibility for winning business.

• Entrepreneurship, where you built an offering, found customers, and closed sales yourself.

Across these backgrounds, we are looking for evidence that you can sell and close.

Bonus points

• Experience selling AI solutions, technical services, or custom development projects.

• Experience building a commercial function or opening a new market.

• An existing network of potential customers or partners in Spain, Europe, or Latin America.

• Early-stage startup or founder experience.

What we offer

• Ownership of commercial execution and a direct role in building Menhir’s growth.

• Close collaboration with the founders and technical team.

• Autonomy to develop channels, test ideas, and build your own sales approach.

• Exposure to applied AI across different business problems and industries.

• Hybrid working in Madrid.

• Competitive salary.

• Uncapped commission on signed contracts.

• Private health insurance