Commercial Marketing Specialist – LATAM – Tyvek® Personal Protection

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The Tyvek® Personal Protection business is seeking a Commercial Marketing Specialist with responsibility for Latin America, based in either Barueri-BR or Mexico City-MX.

The Commercial Marketing Specialist is responsible for transforming market, customer and competitive data into actionable insights, while strengthening relationships and marketing execution with channel partners. The role you will manage Point of Sales (POS) analysis, competitive intelligence and annual marketing planning with distributors. The position requires a strong combination of analytical capabilities, commercial understanding, distributor engagement, and disciplined execution to identify growth opportunities and support data-driven decision-making across the region.

Key Responsibilities

• Manage POS analysis and reporting, working directly with customers to improve data quality, identify trends, and generate actionable insights.
• Support the continuous improvement of market intelligence processes across the region, including the analysis of market and competition.
• Manage distributor relationships, including joint business and marketing plans, incentive programs, co-op funds, and training initiatives.
• Lead and execute market assessments for new products, translating market insights into recommendations to support launch and commercialization plans.
• Plan and execute incentive campaigns with distributors, tracking objectives, timelines and results.
• Organize and manage regional events, workshops, and trainings for distributors and end-users, ensuring proper documentation and follow-up.
• Collaborate closely with Sales, Marketing, and other cross-functional teams to translate market and customer insights into commercial actions and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, Data Analytics, or a related field.

• Proven experience in commercial marketing, market intelligence, business analytics or distributor management, preferably in B2B environments.

• Strong analytical and data interpretation skills, with demonstrated ability to consolidate large datasets and identify trends and patterns.
• Hands-on experience with Power BI and advanced Excel skills, with the ability to develop and improve reports and dashboards for business decision-making.

• Demonstrated ability to build and maintain relationships with distributors and cross-functional teams.
• Excellent communication, negotiation, and presentation skills.
• Strategic mindset with hands-on approach and focus on results.
• Proactive, collaborative, and adaptable to a dynamic environment.
• Fluency in Spanish and English is highly desired; Portuguese is an advantage.

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