Social Media & Marketing Coordinator – Part-Time

Social Media & Marketing Coordinator – Part-Time

Company: Zona Physical Therapy & Wellness
Location: Buford, GA 30518
Work Arrangement: Hybrid
Employment Type: Part-Time
Hours: 10–15 hours per week to start
Compensation: $18–$22 per hour, based on experience
Schedule: Flexible

Job Description

Zona Physical Therapy & Wellness is looking for a creative, energetic, and social-media-savvy Social Media & Marketing Coordinator to help grow our online presence and showcase our Physical Therapy, Pilates, Wellness, Spa, and Aesthetic services.

This is a hands-on content creation role for someone who enjoys social media, short-form video, photography, branding, and finding creative ways to tell a story.

You will come into our Buford clinic approximately one day per week to capture photos and videos, then use that content to create engaging Reels, TikToks, educational posts, promotions, and other social media content.

Editing, scheduling, content planning, and other responsibilities may be completed remotely.

The position will begin at approximately 10–15 hours per week, with the opportunity for additional hours and responsibilities as the role grows.

Responsibilities

• Create and schedule content for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile
• Visit the clinic approximately once per week to capture original photo and video content
• Film and edit short-form videos, including Reels and TikToks
• Capture treatments, exercises, staff demonstrations, client experiences, and behind-the-scenes content
• Create educational and engaging Physical Therapy content
• Showcase Private Reformer Pilates sessions, exercises, and programs
• Create visually appealing Wellness, Spa, and Aesthetic content
• Create before-and-after content when appropriate and properly authorized
• Create graphics, promotions, and social media materials using Canva
• Write engaging captions, hashtags, calls-to-action, and post descriptions
• Maintain a consistent brand voice and visual aesthetic
• Develop and maintain a monthly content calendar
• Monitor engagement and respond to comments/messages when appropriate
• Research current social media trends and identify trends that fit our brand
• Brainstorm creative campaigns, promotions, and seasonal content
• Repurpose successful content across multiple social platforms
• Track basic performance, including reach, engagement, follower growth, and leads
• Help identify opportunities to turn social media engagement into consultations and appointments

Content Areas

The Social Media & Marketing Coordinator will create content across several areas of our business:

• Physical Therapy
• Pilates
• Wellness & Recovery
• Spa & Aesthetics

Qualifications

• Experience creating social media content for a business, brand, organization, or personal portfolio
• Comfortable filming and editing short-form video
• Familiar with Instagram, Facebook, TikTok, and current social media trends
• Experience with Canva
• Experience with CapCut or similar video-editing software
• Basic photography and videography skills
• Strong eye for aesthetics, branding, and visual storytelling
• Strong written communication skills
• Organized and able to plan content ahead of time
• Creative, reliable, and self-motivated
• Comfortable interacting with staff and clients while filming
• Able to work independently and bring new content ideas to the team
• Reliable transportation and ability to work onsite in Buford, GA approximately once per week

Experience in healthcare, physical therapy, fitness, Pilates, wellness, beauty, spa, aesthetics, or local business marketing is a plus but not required.

What We're Looking For

We're looking for someone who naturally sees content opportunities.

If you see a Physical Therapist demonstrating an exercise, a Pilates instructor working on the Reformer, an aesthetic treatment being performed, or someone using one of our wellness services, your first thought should be:

How can I turn this into engaging content?

The ideal candidate is creative, trend-aware, comfortable behind the camera, and able to take initiative without needing to be given every content idea.

We want someone who can help make the Zona brand feel professional, educational, welcoming, modern, and engaging.

Hours & Work Arrangement

10–15 hours per week to start, with the opportunity for additional hours as the position and our marketing needs grow.

This is a hybrid position.

• Approximately one scheduled onsite content day per week at our Buford clinic
• Remote work for editing, graphic design, caption writing, scheduling, engagement, and content planning
• Additional onsite time may occasionally be needed for special promotions, events, or content opportunities

Compensation

$15–$20 per hour, based on experience, portfolio, and content creation skills.

Performance, compensation, and opportunities for additional hours may be reviewed after the initial 90-day period.

Benefits

• Flexible schedule
• Hybrid work arrangement
• Opportunity for increased hours as the position grows
• Opportunity to create content across healthcare, fitness, wellness, and aesthetics
• Creative freedom to bring new ideas to the brand
• Employee discounts on select Zona wellness and spa services