Commercal Manager

We are seeking a results-driven Commercial Manager to lead and grow our client's commercial operations by driving new business acquisition, revenue growth, and customer expansion across its B2B technology and communications portfolio. The ideal candidate will be a hands-on sales leader with a proven track record in B2B technology sales, pipeline management, and team development, capable of building a high-performing commercial function and driving business growth across multiple markets.

Key Duties/Responsibilities

• Drive new business acquisition and personally achieve sales targets across the company's product portfolio.

• Develop and execute sales strategies to acquire new customers and grow existing accounts.

• Drive customer acquisition and expansion through cross-selling and upselling of products and services.

• Build and manage a high-volume sales pipeline, ensuring effective lead generation, qualification, conversion, and CRM management.

• Establish and implement structured sales processes, performance tracking, and commercial reporting.

• Lead, coach, and develop the commercial team to achieve individual and collective sales targets.

• Oversee demand generation and lead management in collaboration with the Marketing team.

• Provide commercial input on pricing, proposals, and key account development.

• Collaborate with Finance, Product, and Engineering teams to support billing, collections, product demonstrations, and service delivery.

• Identify opportunities for business expansion across Ghana and other regional markets.

Skills/Experience

• Proven track record in B2B sales, with demonstrated experience achieving personal sales targets.

• Experience in commercial or sales leadership, preferably within a technology-driven business.

• Strong background in pipeline development, sales strategy, and customer acquisition.

• Demonstrated ability to establish sales processes, implement CRM systems, and improve sales conversion.

• Experience leading, coaching, and developing high-performing sales teams.

• Experience selling B2B technology products, preferably in telecommunications, SaaS, cloud communications, or related industries.

• Strong negotiation, presentation, and relationship management skills.

• Excellent commercial acumen, analytical, and reporting skills.

• Ability to work independently, take initiative, and deliver results with minimal supervision.

• Knowledge of the Ghanaian or West African B2B market is an advantage.

• Familiarity with CPaaS, VoIP, SIP, CRM, and enterprise communication solutions is an added advantage.