Sales Manager (Scientific & Laboratory Equipment)

For a leading company in scientific and laboratory equipment: Sales Manager

Responsibilities

• Lead, coach, and develop the sales team, setting individual and team KPIs and driving a high-performance culture.
• Translate commercial strategy into sales plans, ensuring achievement of targets and continuous improvement in team performance.
• Oversee sales forecasting, budgeting, revenue, gross margin, pipeline, and commercial KPIs.
• Monitor sales performance and implement corrective actions to achieve business objectives while protecting profitability.
• Coordinate participation in public and private tenders, including bid evaluation, pricing, margin management, and commercial review.
• Develop relationships with key accounts, decision-makers, and Key Opinion Leaders (KOLs), supporting strategic negotiations and complex sales opportunities.
• Collaborate with Product Managers on portfolio positioning, pricing, and commercial development.
• Monitor market trends and competitors to identify growth opportunities and increase market share.
• Work closely with Marketing, Product Management, Technical Support, Regulatory, Logistics, and Customer Service to ensure effective cross-functional collaboration.
• Gather and leverage market intelligence, customer insights, and growth opportunities to support business development and strategic decision-making.
• Track tender performance, sales results, and customer satisfaction to identify opportunities for continuous commercial improvement.