Customer Data Management Analyst II

Job Summary

The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives.

Accountabilities

CDM Analyst support will cover three MAIN responsibilities but not limited to:

Data Process Management

• Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects

• Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed

• Deliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowed

Data Governance

• Adherence to various global data privacy laws and standards to ensure data integrity at all times

• Develop local policies in adherence to regional/BU policies

• Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on

• Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on

• Initiate and present reports to summarize activities on data analysis

Marketing Data List Extractions & Segmentation

• Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks

• Handle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)

• Design reports and queries for campaign marketing channels

• Refreshing lists for campaign activity as and when required

• Demonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriate

• Work with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)

• Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed

• Provide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raised

• Align yourself to the business priorities as and when they change

Hard / Technical / Soft Skills / Complementary Skills

• Intermediate skills on MS Office, Expert with Microsoft Excel

• Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools

• Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques

• General knowledge on GDPR and other data privacy laws globally

• Keen attention to detail

• Strong analytical capabilities

• Excellent presentation skills

• Proven stakeholder management

• Excellent communication skills

• Proven time and project management skills

• Impeccable work ethics

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Other Qualifications/Requirements:

• Bachelor's degree holder

• At least 3 years of relevant experience

• Experience dealing with various stakeholders in a global perspective

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