Senior Manager - Marketing Excellence

Au moins 7 ans d'expérience dans le marketing, les médias numériques, l'excellence marketing ou la stratégie média; une expérience en agence est un atout, mais n'est pas obligatoire. MBA, un atout; Connaissance pratique approfondie du paysage actuel des médias numériques : publications payées, programmatique, référencement naturel, médias des détaillants, influenceurs et distribution de contenu; Capacité avérée à gérer les relations avec les dirigeants d'agences, à améliorer les méthodes de travail et à relier les investissements médias aux résultats commerciaux et de marque; Esprit d'initiative : expérience avérée dans la création ou la transformation d'un processus, d'une équipe ou d'une compétence, et non pas seulement dans leur gestion; Grande capacité d'influence transversale : aisance à évoluer au sein d'organisations matricielles, à gérer les tensions entre les niveaux mondial et local, et à naviguer dans les dynamiques entre les parties prenantes de haut niveau; Expérience dans les secteurs des biens de consommation emballés, des boissons, de la distribution ou dans d'autres environnements axés sur le consommateur, avec des portefeuilles complexes et des cycles de planification transversaux; La connaissance des méthodologies d'analyse des comportements des consommateurs, des données Nielsen/Numerator, de la gestion des partenariats de recherche ou de l'élaboration de programmes d'apprentissage est un atout. The role is the primary Canadian interface with US connected media and integrated marketing teams, ensuring global and North American frameworks are translated into practical, locally relevant tools for the Canadian market. This is a builder role with a strong digital, media, and marketing operations center of gravity. The right candidate will be energized by creating the operating system that helps brand teams do better work: clearer briefs, stronger agency partnerships, sharper content and media standards, better measurement, and more consistent application of consumer and commercial insights. This person will help us build capabilities, processes, agency model, and measurement discipline that unlocks agility, precision and impact. Lead and develop a multidisciplinary team of three across Insights, Brand Content/PR/Influencer, and Marketing Operations Serve as a cross-functional connector across Brand Marketing, Shopper Marketing, Digital Shelf, and agency partners to support integrated annual planning and execution Champions our marketing culture and values: curiosity, owner's mindset, challenges the status quo and continuous improvement 7+ years in marketing, digital media, marketing excellence, or media strategy; agency-side experience is valuable but not required. MBA an asset. Deep working knowledge of the modern digital media landscape: paid social, programmatic, search, retail media, influencer, and content distribution Proven ability to manage senior agency relationships, improve ways of working, and connect media investment to brand and commercial outcomes A builder's mindset: demonstrated track record of creating or transforming a process, team, or capability, not just running one Strong cross-functional influencer: comfortable navigating matrixed organizations, global/local tensions, and senior stakeholder dynamics Experience in CPG, beverage, retail, or other consumer-led environments with complex portfolios and cross-functional planning cycles Familiarity with consumer insights methodologies, Nielsen/Numerator data, research partnership management, or learning agenda development is an asset. 1. Digital Media Strategy, Agency Leadership & Measurement Lead external media and digital agency relationships, including scope development, operating rhythms, performance management, and investment accountability Partner with brand teams to translate brand strategy into integrated media plans, including retail media, and improve quality and consistency of strategic briefs grounded in consumer insight, culture, and commercial opportunity Drive adoption of modern digital capabilities across brand teams and establish clear measurement standards tied to brand and commercial KPIs Bring external perspective into the organization by translating shifts in digital media, retail media, content, and measurement into practical guidance for brand teams Establish practical content planning frameworks, briefing standards, and ways of working that help brand teams protect brand voice and improve execution quality Establish marketing planning, briefing, and execution processes that improve speed, clarity, and accountability Develop and maintain marketing dashboards and scorecards that improve visibility, speed, accountability, and decision-making Ensure marketing planning is grounded in consumer, category, and commercial understanding Establish the annual insights learning plan is aligned to business priorities