BI Specialist

DEPARTMENT:

Business Insights, Performance (BIP), BPOS

Reporting to BIP Lead

JOB PURPOSE:

• BI specialist supports commercial decision-making through business performance analysis, reporting and sales force effectiveness support. 
• The role works closely with Sales, Marketing and Business Units to analyze commercial performance, maintain dashboards and reporting, and support key SFE activities such as customer segmentation and targeting, field performance monitoring, sales incentive analysis and territory-related analytics.
• This role provides an opportunity to build strong capabilities in business analytics, commercial insights and sales force effectiveness within the pharmaceutical industry.
  

ACCOUNTABILITIES:

1. Business Insight & Performance Analysis

• Support regular and ad-hoc analysis of brand, market, customer, territory and field performance.
• Analyze sales, market and customer data to identify key trends, performance gaps and business opportunities.
• Support Business Units in translating business questions into structured analysis and actionable insights.
• Prepare analytical outputs and materials for business reviews, performance discussions and decision-making.
• Develop a strong understanding of key business drivers and proactively identify areas requiring further analysis.

2. Performance Reporting & Data Management

• Maintain and update Power BI and Excel-based dashboards and performance reports.
• Consolidate and validate data from multiple commercial data sources.
• Conduct regular data quality checks and investigate inconsistencies between source data and reporting outputs.
• Maintain consistent KPI definitions and calculation methodologies across reports.
• Support automation and simplification of recurring reporting and analytical processes.

3. Sales Force Effectiveness

• Support customer segmentation and targeting based on customer potential, business priorities and field insights.
• Analyze field execution and effectiveness using KPIs such as target coverage, call activity, reach and frequency.
• Support territory and customer-level analysis to identify opportunities for improving field effectiveness.
• Prepare and validate target/customer lists and other data inputs required for field planning.
• Maintain SFE dashboards and provide regular visibility of field performance to relevant stakeholders.

4. Sales Incentive & KPI Support

• Support Sales Force Incentive (SFI) processes including data preparation, target-setting analysis, performance calculation and validation.
• Perform quality checks to ensure accurate and consistent incentive calculations.
• Monitor sales performance against agreed KPIs and provide relevant analysis.
• Support analysis of incentive outcomes and performance trends.
• Maintain calculation logic and supporting documentation in line with approved business rules.

KNOWLEDGE, SKILLS & EXPERIENCE:

• Bachelor’s degree in business related, Economics, Statistics, Data Analytics, Life Sciences or a related discipline.

• 1–5 years of relevant experience in business analytics, commercial operations, sales operations, market research or a related area.

• Pharmaceutical or healthcare industry experience is preferred

• Strong proficiency in Microsoft Excel; experience with Power BI or similar BI tools is preferred.

• Strong analytical and problem-solving skills with attention to detail.

• Ability to work with large datasets and translate analytical findings into clear business messages.

• Strong learning agility and interest in commercial analytics and sales force effectiveness.

• Good communication and stakeholder coordination skills.

• Business-level English communication skills for collaboration with regional/global stakeholders.

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Skills

Business Acumen, Data to Insights, Digital Fluency, Influencing Without Authority, Problem Solving, Project Management, Sales Performance, Scientific Literacy

 

 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

 

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

 

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact [email protected]. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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