Marketing Associate

Department: Marketing & Creative

Employment Type: Permanent - Full Time

Location: Zambia

Reporting To: Marketing Lead, Zambia

Description

What you would be expected to do:

• Work closely with the sales team to align trade marketing activities/campaigns.
• Be in forefront of the activity planning process, clarifying trade activities, and schedules.
• Provide market, in-trade, and other companies insights into the brand processes.
• Ensure synchronization of the trade activities with the overall brand plan. 
• Planning and execution for new product and service launches.
• Conduct regular trade visits for research and to assess activations and launches in key markets.
• Pre and post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
• Assess success & prepare closing reports for all campaigns and launches.
• Track monthly activities & generate monthly reports.

• Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
• Management of all local council requirements related to visibility.
• Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
• Manage appointed agencies & train them on visibility guidelines and a picture of success.
• Ensure the development & deployment of all marketing materials.
• Furnish the input needed for budgeting for visibility and any other BTL materials.

• Ensure store location is at a vantage point and within Sun King standards.
• Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
• Oversee the design and production of in-store displays, signage, and other merchandising materials.
• Conduct regular store visits to ensure compliance with merchandising standards and gather feedback.

• Develop and manage close relationships with agencies and suppliers.
• Drive cost productivity in procurement.
• Manage agencies in the implementation, execution and evaluation of marketing campaigns.
• Work closely with finance to give activity cost forecasts for proper financial planning and efficient achievements.

• Check sales data and market trends to assess the effectiveness of all marketing activities.
• Prepare regular reports on marketing performance and provide insights on areas improvement.
• Any other duties allocated to help the business. 

You might be a strong candidate if you

• Have a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
• Have at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
• Are highly energetic, passionate.
• Have excellent communication skills, with strong negotiation, influencing, and presentation abilities.
• Have a strong knowledge of trade marketing, sales strategies, consumer behaviour and Experience in developing and executing trade marketing plans and campaigns
• Have a willingness to travel as required to meet with clients, visit retail locations, and attend industry events. (80%+ of your time will be spent in the field)
• Proficient in checking market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
• Have the ability to communicate with fluency in both written and spoken English

What we offer (in addition to compensation and statutory benefits)

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.