Senior Product Marketing Manager Upstream

Description

Supervisor’s Title: Senior Group Marketing Manager  
Exempt Status: Exempt

Location: Must be able to work at our Burnsville location. Expected travel for this role is 25%, domestic and international.

Compensation: The expected salary/wage for this Minnesota-based position is between $110,000-$150,000. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s knowledge, skills, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental, Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, and Retirement Benefits). 

Basic Function

The Senior Product Marketing Manager- Upstream advances the NorthStar System portfolio strategy, feature concepts, and clinical value narratives for MR-guided interventions. This role leads long-range business and product strategy activities, including business-case development, voice-of-customer (VOC) research, product concepting, and cross-functional product-development planning.

As a member of relevant product-development core teams, the Senior Product Marketing Manager- Upstream ensures customer, user, and market needs are clearly understood and incorporated throughout the development process. Working closely with Upstream Marketing, R&D, PMO, Clinical, Regulatory, Quality, and Downstream Marketing, this role translates unmet needs into actionable product requirements, differentiated value propositions, and go-to-market plans for new features and major enhancements.

This is an opportunity for a strategic, customer-centered product leader who thrives at the intersection of business strategy, product strategy, user experience, and product design. This position is responsible for complying with the Quality System requirements and carrying out responsibilities outlined in the environmental, health, and safety policies.

Responsibilities

· Develops and maintains portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.

· Plans and executes VOC research—including interviews, field observations, advisory boards, surveys, and workflow assessments—to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.

· Builds evidence-based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.

· Partners with R&D and product development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.

· Defines and communicates clinical and economic value narratives, product positioning, and key differentiators for MR-guided interventions in collaboration with Clinical, Regulatory, Quality, and Downstream Marketing partners.

· Drives cross-functional alignment and decision-making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.

· Other relevant duties as assigned.

Requirements

Required: 

· Bachelor’s degree in marketing, business, sales, or relevant discipline.

· 5-7 years of marketing or product management experience in electrophysiology. 

· Experience designing and executing VOC initiatives.

· Comfort translating complex information to broad audiences. 

· Experience in cardiology, imaging, or related clinical areas is strongly preferred.

· Familiarity working with software development cycles and software engineering teams preferred. 

· Familiarity with cardiac mapping systems preferred.

·  Ability to work effectively in a fast-paced, cross-functional environment with a high degree of ownership and initiative.

· Excellent written, verbal, presentation skills.

· Proficiency with Microsoft Office: Word, Excel, and PowerPoint.

Working Conditions

· Light work, exerting up to 20 lbs. of force or less.

· Requires clarity of vision at 20 inches or less (near vision) and ability to identify/distinguish colors.

· 85% of the time requires viewing and working on a computer screen.

The statements above reflect the principal function and most significant duties of the job as necessary for its evaluation in relation to other jobs in the organization and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Any functions that are non-Essential will be identified as such above. A request for Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.