UK Marketing Manager – Demand Generation & Growth

Hello!

At Factorial, we're looking for a

senior Marketing Manager to own and scale our UK go-to-market engine

.

The UK is a strategic market for Factorial, and this role will play a key part in turning it into a

core, scalable growth market

. You'll own the UK marketing and demand generation strategy across the full funnel, from awareness and acquisition to pipeline, conversion, and revenue growth.

This is a

commercial marketing role

, not a channel-specific position. You'll identify growth opportunities, define where we should invest, manage budgets, and build scalable programs that connect marketing activity directly to

pipeline, MRR, and revenue

.

You'll work across

online and offline channels

, including paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and brand activations. You'll collaborate closely with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other Marketing teams to build a connected UK growth engine.

We're looking for a

senior, commercially minded marketer with deep UK market experience

who can move comfortably between strategy and execution, make data-driven investment decisions, and build repeatable solutions that scale.

About the team 👥

Our Global Expansion team is responsible for building and scaling Factorial's presence across international markets.

As part of the

UK Marketing & Demand Generation team

, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams.

You'll have significant ownership over the UK market strategy, with the autonomy to identify opportunities, define priorities, allocate budget, test new channels, and scale the initiatives that generate the strongest commercial impact.

The ambition is not simply to generate more leads.

It's to build a predictable and scalable UK growth engine.

What you'll do 📝

Own the

UK marketing and demand generation strategy

, aligned with pipeline, MRR, and revenue targets.

Build and execute an integrated

multi-channel marketing plan

across paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.

Develop campaigns around priority

ICP segments, industries, accounts, products, and commercial priorities

.

Work closely with Sales and BDR teams to generate and accelerate qualified pipeline.

Own the UK

events, webinars, and market activation strategy

, connecting activities to broader commercial campaigns.

Develop strategic

partner marketing programs

with UK partners to generate demand and pipeline.

Manage and optimize

paid acquisition, lifecycle, nurture, and conversion programs

.

Own and manage the

UK marketing budget

, including investment decisions and external agencies/vendors.

Define and monitor KPIs including

pipeline, MRR, conversion, CAC, CPD/CPL, ROI, and revenue contribution

.

Use performance data to optimize investment, identify scalable opportunities, and stop activities that are not generating sufficient commercial impact.

Build scalable processes, campaigns, and frameworks that can support long-term UK growth.

Represent Factorial externally through

events, webinars, panels, partner sessions, and industry forums

.

Bring UK market insights, customer trends, and campaign learnings to the wider GTM organization.

What are we looking for? 🎯

Must-have

5+ years of marketing experience, with significant experience specifically in the UK market

, ideally in B2B SaaS, technology, or another high-growth environment.

Proven experience

owning marketing or demand generation for the UK market

. Experience in other international markets alone is not sufficient.

Strong understanding of the

UK B2B landscape

, audiences, buyer behavior, and go-to-market dynamics.

Proven experience building and executing

full-funnel, multi-channel demand generation strategies

.

Experience across several of the following:

paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing

.

Proven experience managing

marketing budgets

, agencies, and external partners.

Strong commercial mindset, with experience connecting marketing activity to

pipeline, MRR, revenue, CAC, and ROI

.

Experience working closely with Sales and BDR teams to generate qualified pipeline.

Ability to turn data and market insights into

strategic decisions and scalable growth initiatives

.

Excellent stakeholder management and communication skills.

Strong

public speaking and presentation skills

, with confidence representing a company externally.

Native-level English or equivalent professional fluency.

Tech & data

Strong understanding of the

B2B marketing technology stack

and how systems connect across the funnel.

Experience with

HubSpot, Salesforce, or similar CRM and marketing automation platforms

.

Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data.

Experience with

Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies

.

Strong analytical mindset and ability to use data to make investment and prioritization decisions.

Nice to have

Experience in

B2B SaaS, HR Tech, or business software

.

Experience scaling a market into a

core strategic market

.

Experience with partner ecosystems, resellers, referral partners, or indirect sales channels.

Experience with MDFs or Marketing Development Plans.

Previous commercial, Sales, Partnerships, or customer-facing experience.

The profile we're looking for 💡

We're looking for someone who can

think like a business owner and operate like a senior marketer

.

You understand that demand generation isn't about maximizing leads. It's about creating a

predictable flow of qualified pipeline and revenue

.

You should be able to look at the UK business and ask:

Where should we invest to generate the next €1M of pipeline?

Which channels and audiences can scale?

Where are we losing potential revenue across the funnel?

What should we stop doing, and where should we invest more?

You'll be expected to connect

market strategy, brand, demand generation, technology, Sales, Partnerships, and revenue

.

You don't need to be the deepest expert in every channel. You need to understand how the different levers work together and know how to build the right processes, technology, teams, and external support around them.

Most importantly, you should be comfortable taking ownership, making decisions with imperfect information, and building

scalable solutions rather than one-off campaigns

.

Growth & ownership 🚀

This role offers significant ownership over one of Factorial's strategic markets.

You'll have the opportunity to help define

how Factorial builds, scales, and invests in the UK market

, with direct visibility into the commercial impact of your work.

If you're excited by the challenge of building a

scalable, measurable UK growth engine

and want to have a direct impact on pipeline and revenue, we'd love to hear from you.

Perks of being part of Factorial 😎

Alan as private health insurance 🩺

High-growth, multicultural, and friendly environment 🤝

Healthy life with Wellhub 🕺🏻

Save expenses with Cobee 💰

Language classes 👩🏻‍🏫

Breakfast in the office and organic fruit 🍏

Food discounts with Nora 🍱

Pet Friendly 🐕

Much more that we'll spill during the interview process

About Factorial 🚀

At Factorial, we're building the leading AI Business Management Software for companies of all sizes.

Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,500 employees across Europe, Asia, Africa, and America, we're one of Europe's fastest-growing SaaS companies, proudly headquartered in Barcelona.

We believe in diverse talent:

we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion:

we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities.

Our values 🫀

We own it:

We take responsibility for every project. We make decisions, not excuses.

We learn and teach:

We're dedicated to learning something new every day and, above all, share it.

We partner:

Every decision is a team decision. We trust each other.

We grow fast:

We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our Factorial website.

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