About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

Community is at the heart of everything HOLY does, and the UK is an exciting market to scale. With real momentum building and a HOLY Squad that's ready to take off, we're looking for someone to own the UK community and drive the next phase of growth.

Working alongside our Head of UK, you'll be the engine behind HOLY's community presence in one of Europe's most competitive beverage markets. Your mission? To scale the UK HOLY Squad, execute high-impact local activations, and make HOLY feel as native to UK culture as it does everywhere else we've grown.

This is a genuine ownership role. You'll have the autonomy to shape how HOLY shows up in the UK, backed by a central team building one of Europe's fastest-growing DTC brands.

You'll take charge of:

• Growing and managing the UK HOLY Squad across Discord, Instagram, TikTok and beyond.
• Running community activations end-to-end: sample sendouts, prize giveaways, and community rollouts that drive real engagement.
• Partnering with UK creators and agencies to build a consistent pipeline of authentic UGC for Meta and TikTok paid social.
• Staying close to UK culture and trends to ensure HOLY always feels genuinely local.
• Working closely with central brand and performance teams to keep UK campaigns sharp and on point.

About You

We're looking for someone who lives and breathes UK digital culture and is ready to take real ownership of a market. Here's what makes someone perfect for this role:

• Deep understanding of UK culture, consumer behaviour, and digital trends.
• Genuine Squad fit: understanding HOLY, its community and what makes it unique.
• Proven experience building and managing engaged online communities across Discord, Meta and TikTok.
• Strong eye for content: you know what performs before it's proven.
• Hands-on approach to activations: from sample drops to giveaways, you get things done without needing to be managed.
• Confident working autonomously and juggling multiple initiatives at pace.
• Natural communicator with a native-level grasp of British tone and nuance.
• Data-literate: you track what matters and use it to make better decisions.
• Based in London or able to commute.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Getting to know you: You will have a 30-minute screening interview with our Talent Partner discussing HOLY and the position and see if our expectations match.

Hiring Manager Interview with Dan: Diving deeper into some more technical topics and your experience with Dan, our Head of UK.

Case Study & Team Day: Once the first interviews go well, you’ll receive a short case study to complete at home, then come into our London office to discuss it. You’ll also meet peers and potential direct reports to get a feel for the team and culture.

Founder Interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our founders. This gives both you and us the opportunity for a final check.

Job offer and decision: Once the process is completed, we will take the time to present you with a competitive offer, including a share package, and answer any questions you have regarding the employment, before you join our journey.

Typically, his process should take around 2-3 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [email protected].