Key Account Manager Denmark

The Key Account Manager is responsible for achieving profitable sales growth at customers for the Mars business. This role is expected to maintain strong relationships & best execute customer plans that deliver objectives of; revenue, growth, profit, product/assortment, everyday shelving, merchandising, pricing, promotions, and merchandising.

What are we looking for?
Bachelor’s Degree in Business Administration or equivalent.

5+ Years’ experience in Sales, Marketing, for Fast Moving Consumer Good Industries

Prior Retail Account Management experience

Fluent understanding of forecasting, Nielsen and trade management

Availability to travel 10% of time

A valid driver's license and clean driving record

What will be your key responsibilities?

Customer & Channel Leadership 

Apply the Mars collaboration standards to plan and conduct negotiations with customers in line with Mars defined strategies and plans in order to:

• develop joint business plans and setting joint business targets

• negotiate terms and conditions (e.g. turnover, distribution, campaign initiatives, fair share, logistics, etc.)

• negotiate listings, placements, shelf space and planograms

• execute activity/promotion plans and investments in line with Mars brand, category and channel strategies

• Develop and implement plans according to Strategic Customer Matrix to drive category growth and increase Mars market share

• Be the key source of information and knowledge regarding the account / channel internally and externally

• Drive Customer Engagement agenda with Customer-centric mindset
  

Category Expertise & Leadership

• Establish and strengthen Mars as a category captain

• Implement category leadership projects

• Build and maintain effective relationships with Customer Marketing, Category Management and Marketing Teams to ensure information flow to and from customer and to make shopper and customer insights operational 

• Manage category share and planogram initiatives

Excellence in Physical Availability

• Drive share of shelf and assortment in close cooperation with the Category Manager

• Deliver availability and visibility both quantitatively (distribution, coverage, etc.) and qualitatively (placement, touch points, etc.) via close cooperation and communication with Field Sales

• Secure listing of defined promotional displays in order to secure effective promotional coverage for Field Sales

Skilled & Engaged Sales Associates

• Have a holistic mindset to drive Customer Engagement

• Be a collaborative Team player

• Share knowledge and best practice within the Team and on North Europe level

Sales Operating System

• Timely feed the S&OP process with accurate information

• Forecast timing and volume per subsegment and promotional activity to achieve accuracy leading to minimum out of stock and minimize stock level costs 

• Forecast pipeline volumes for launches/re-launches in line with defined processes 

• Overall responsible to validate account forecast in close cooperation with Demand Planners

• Responsible for account P&L, understand key drivers and handle the account budget 

Global Sales Connectivity 

• Ability to represent and drive the customer agenda internally and externally

Key KPIs

• Full Customer P&L

• Net sales increased yoy

• Promotional ROI

• Category Performance: Mars relative category growth at customer level

• Perfect Store Priorities

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.