Marketing Specialist - Global

Overview

Lifeway is seeking a bilingual Marketing Specialist to lead the execution of marketing campaigns that drive awareness, engagement, and revenue for Lifeway's Spanish-language resources, products, and events among Spanish-speaking audiences worldwide. This role sits at the intersection of cultural strategy and hands-on campaign execution, collaborating with authors, creative vendors, and internal teams across both domestic and international markets. You will contribute research-informed insights to strategic planning discussions while ensuring every campaign touchpoint is linguistically accurate, culturally resonant, and on-brand. If you are passionate about reaching Spanish-speaking communities with gospel-centered content, this is a unique opportunity to make a global impact from a mission-driven organization. 

 

Why Lifeway? 

 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

 

Learn more about our culture at team.lifeway.com/culture-code 

 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

 

 

 

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Executes marketing campaigns and tactics for the Spanish-speaking/global market, including formatting and producing content such as email, social, print, sales presentations, conference materials, catalogs, and author acquisition assets. 
• Coordinates with internal teams, authors, vendors, and creative partners -- domestic and international -- to gather inputs, route deliverables, and ensure content is culturally relevant and linguistically accurate for Spanish-speaking audiences.
• Supports research and analysis activities -- including surveys, market trend tracking, and customer insights -- to help inform marketing strategies and messaging for the Spanish-speaking market.
• Assists with vendor, author, and ministry-partner coordination specific to the Spanish-speaking/global market, including scheduling, translation review, and relationship follow-up.
• Participates in strategic planning discussions for the Spanish resource area, contributing executional insights and research-based input to inform campaign direction.
• Tracks campaign timelines, collects performance data, and flags issues to managers.
• Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts.
• Maintains marketing calendars and inputs content into internal project management and campaign management tools. 
• Shares learnings and process improvements with peers and actively participates in team knowledge sharing. 
• Limited travel: 2-4 times per year, typically overnight

Qualifications

Education

Bachelor's degree in Marketing, Communications, Business, or a related field required - required

Master's degree - preferred

Advanced graduate degree - not required

 

Skills, Knowledge, & Experiences, required

 

• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
• Fully bilingual and fluent in Spanish and English (written and oral) 
• Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences
• 1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context 
• Strong relationship-building, communication, and responsiveness skills
• Attention to detail, consistency in delivery, and ability to prioritize competing tasks 
• Creativity and storytelling ability that enhances campaigns and audience engagement 
• Experience with content creation, asset routing, and campaign management workflows

Actively involved in an evangelical Christian church

 

Skills, Knowledge, & Experiences, preferred 

• Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging
• Basic understanding of marketing analytics and performance tracking tools
• Exposure to digital and print marketing tactics
• Experience supporting marketing or communications in a nonprofit or ministry setting
• Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word)