Senior Product Manager, Marketing Data & Technology

• Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.

• Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.

• Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.

• Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.

• Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions. 

Bring your skills and be inspired to achieve success.

• Experience:

  • 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform

  • Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion

  • Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through productio

  • Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you 

  • Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform  

• Skills:

  • Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.

  • Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations. 

  • Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment. 

  • Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems

• Education:

  • Bachelor’s degree in a Marketing, Business or a related field

• Schedule / in-office requirements:

  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

  • Our office locations are at:

    • 500 E John Carpenter Fwy, Irving, Tx

    • 1010 N University Parks Drive, Waco, Tx

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience

• Schedule: Full-time M-F – 8 AM to 5 PM

• Benefits: Check out our benefits offerings Neighborly | Benefits Guide

• Financial Benefits: Equity and annual bonus opportunities

• Perks: Paid time off, Paid holidays, Recess breaks, wellness programs

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand:

Neighborly - USA Shared Services