- Location
- Xindian District, New Taipei City, TW
- Type
- Full-time
- Department
- Sales
- Experience
- 15+ years
- Education
- Master
- Source
- BetterTeam
Description
About Your Next Opportunity
HTC is seeking a Sales & Marketing Seasoned Professional to join our team. This role is ideal for a seasoned professional with a strong background in advanced marketing strategies and sales leadership.
In this senior leadership capacity, you will serve as the connective tissue between data-driven marketing execution and revenue-generating sales strategy, ensuring that every campaign, channel investment, and go-to-market motion translates directly into measurable business outcomes. You will work closely with product, finance, and regional teams to ensure HTC's brand and commercial priorities are fully integrated across all customer touchpoints. The ideal candidate thrives in a fast-moving technology environment, brings deep expertise in performance and demand-generation marketing, and has a proven track record of scaling revenue growth through both direct and indirect channels.
Job responsibilities include, but are not limited to:
- Lead and oversee sales and marketing initiatives across the organization.
- Develop and execute advanced marketing strategies to drive growth.
- Align sales and marketing teams around shared goals and metrics.
- Present performance insights and strategic recommendations to senior leadership.
- Own the full-funnel marketing strategy — from brand awareness and demand generation through pipeline acceleration and customer retention — ensuring consistent messaging and measurable ROI at every stage.
- Define and manage the annual marketing budget, allocating spend across paid media, content, events, and partner programs based on performance data and business priorities.
- Build and mentor a high-performing team of marketing and sales professionals, establishing clear career development paths and accountability frameworks.
- Partner with product management to translate HTC's hardware and software roadmap into compelling value propositions and differentiated go-to-market positioning.
- Lead the development and optimization of performance marketing programs including paid search, programmatic display, social media advertising, affiliate, and lifecycle email marketing.
- Establish robust attribution modeling and reporting infrastructure to accurately measure channel contribution and inform media mix decisions.
- Drive sales enablement by developing tools, collateral, competitive battlecards, and training materials that equip the sales organization to close deals more effectively.
- Collaborate with regional and channel partners to localize global marketing strategies and ensure consistent execution across key markets.
- Monitor competitive landscape, market trends, and customer insights to continuously refine positioning and identify emerging growth opportunities.
Basic Qualifications (Required Skills and Abilities):
- 15+ years of experience in sales and marketing.
- Proven experience owning both sales and marketing P&L responsibilities at a senior or executive level.
- Demonstrated ability to develop and execute integrated go-to-market strategies in a consumer electronics, technology hardware, or adjacent technology-driven industry.
- Strong command of marketing analytics platforms, CRM systems (e.g., Salesforce), and marketing automation tools (e.g., Marketo, HubSpot).
- Experience managing and scaling teams of 10 or more across multiple functions or geographies.
- Track record of driving significant revenue growth through both direct sales channels and digital marketing programs.
Preferred Qualifications (Desired Skills and Abilities):
- Experience in advanced or performance marketing disciplines.
- Demonstrated success leading cross-functional sales and marketing teams.
- Strong analytical and strategic planning skills.
- Background in the XR, VR, AR, wearables, or broader consumer technology ecosystem, with familiarity with HTC's Vive product line or competitive platforms.
- Experience building and optimizing multi-touch attribution models and leveraging insights to improve marketing efficiency and sales conversion rates.
- Familiarity with channel and retail partner marketing programs, including co-op advertising, MDF management, and sell-through incentives.
- MBA or advanced degree in marketing, business, or a related field.
- Experience operating in a global or multi-regional marketing organization, with the ability to balance global brand consistency with local market nuance.
- Proven ability to influence at the executive and board level, presenting complex data and strategic recommendations with clarity and conviction.
HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
HTC's privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/
Skills
SalesforceHubSpotEmail MarketingStrategic Planning