Assistant Manager, Events & Promotions

What starts with YOU, moves the world! 

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Assistant Manager, Events & Promotions based at our Charlotte, NC location. 

What you will do: 

• Lead the planning, coordination, and execution of trade shows, customer events, dealer meetings, and promotional programs that enhance brand awareness, customer engagement, and business growth.  

• Manage all event logistics, including venue selection, registration, travel, accommodations, shipping, catering, audiovisual support, exhibit management, and on-site execution.  

• Oversee event budgets, expense tracking, invoicing, and reporting to ensure programs are delivered on time, within budget, and to a high professional standard.  

• Collaborate with Sales, Marketing, Product Management, Dealer Development, National Accounts, and Executive Leadership to develop and execute impactful customer and dealer engagement strategies.  

• Support and drive event communications and awareness campaigns across company platforms to drive attendance, engagement, and lead generation opportunities.  

• Serve as the primary contact for event vendors, hotels, exhibit partners, display providers, and other third-party suppliers to ensure successful event execution.  

• Evaluate event performance and return on investment by tracking results, gathering feedback, and recommending improvements to enhance future events and promotional initiatives. 

Who you are: 

• A highly organized and proactive professional who can successfully manage multiple projects, deadlines, and priorities in a fast-paced environment. 

• A strong communicator who builds positive relationships with customers, vendors, colleagues, and leadership teams. 

• A creative problem-solver who remains adaptable and resourceful when addressing event-related challenges and changing priorities. 

• A customer-focused team player who is passionate about delivering exceptional event experiences and representing the brand with professionalism. 

• A detail-oriented self-starter who takes ownership of projects and consistently follows through on commitments. 

What you will need: 

• Bachelor's degree in Marketing, Communications, Event Management, Business Administration, or a related field required 

• 3+ years of experience in event marketing, event management, promotions, trade show coordination, or a related area 

Skills, Experience, & Abilities:    

• Demonstrated experience planning and executing successful trade shows, customer events, corporate meetings, and promotional programs. 

• Strong project management skills with the ability to manage multiple events, timelines, budgets, and priorities simultaneously. 

• Experience coordinating vendors, negotiating services, and overseeing event logistics from planning through execution. 

• Ability to analyze event performance and use data and feedback to improve future programs and maximize return on investment. 

• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences and build strong professional relationships. 

• Proven ability to collaborate across departments and influence stakeholders to deliver exceptional event experiences. 

• Proficiency with Microsoft Office Suite and event management, registration, or marketing platforms. 

Who we are: