- Location
- Karachi
- Workplace
- Remote, Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Closing date
- Today
- Source
- CareersPage
Description
Hiring Performance Marketing Manager | Hybrid in KHI & Remote from other cities.
About Client Company:
Europe based IT Firm that engages in software architecture and scalable engineering for growing product teams.
Job Role:
Lead paid acquisition strategy, development, and execution across programmatic and paid social channels to scale global user growth.
Manage and optimize user acquisition campaigns to achieve CAC and payback targets across priority markets and audience segments.
Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations for continuous improvement.
Manage and deploy the monthly performance marketing budget across paid acquisition channels.
Drive continuous campaign improvement through rigorous KPI analysis, structured testing, and optimization frameworks.
Collaborate closely with cross-functional teams including creative, product marketing, analytics, and regional growth teams to align campaign strategy and execution.
Identify new opportunities to reach football fans globally through experimentation across channels, audiences, and creative formats.
Support additional growth initiatives and responsibilities as needed.
Skill & Experience:
4+ years of hands-on performance marketing experience.
Experience working with consumer technology platforms, particularly mobile-first products.
Demonstrated ability to optimize campaigns beyond installs or signups toward deeper engagement metrics such as active usage, retention, or session frequency.
Comfortable working with analytics platforms, attribution models, and performance marketing metrics.
Experience working with mobile measurement and attribution tools used to track installs and in-app engagement.
Strong communication skills with the ability to translate complex performance insights into clear recommendations for stakeholders.
Curious and experimental mindset with a passion for identifying new growth opportunities.
Excellent project management skills and the ability to manage multiple initiatives simultaneously.
Entrepreneurial mindset with the ability to operate both independently and collaboratively.
Highly data-driven with strong analytical capabilities to evaluate campaign performance and rapidly iterate.
Comfortable working in fast-paced, high-growth environments with evolving priorities.
Passion for sports—particularly global football
Other Details:
- Location: Lucky One Mall (KHI)
- Work Mode: Hybrid in Karachi (can consider from other cities on remote basis)
- Working Days: Monday to Friday
- Working Timings: 12:00PM - 9:00PM
- Salary in USD
About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more."
