Digital Marketing Manager (IT Consulting)

Position: Digital Marketing Manager

Salary: 2,000-$2,200 AUD/month

Working Hours & Conditions: Australian business hours 

Holidays : To follow

ABOUT THE COMPANY: 

The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling. 

ROLE OVERVIEW:

The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.

RESPONSIBILITIES:

Audit & Strategy

• Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
• Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
• Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly

Content, Website & SEO

• Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
• Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
• Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
• Edit simple videos and graphics to support content and social channels

LinkedIn, Social & Campaigns

• Build and run the LinkedIn presence for the company and its people, with a regular content calendar
• Plan and run email and campaign activity to nurture leads and promote services
• Test paid or local campaigns when they make sense, such as search or local advertising.
  

Reporting & Client Offering

• Track traffic, leads, and campaign results, and report simply to the Director
• Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
• service