Analyst, Sales Strategy & Bus Ops

Requisition ID: 73116

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant

pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen

and laundry appliances, the company is driving meaningful innovation to meet the evolving

needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,

JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported

approximately $16 billion in annual net sales - close to 90% of which were in the Americas -

41,000 employees, and 35 manufacturing and technology research centers. Additional

information about the company can be found at WhirlpoolCorp.com.

## The team you will be a part of

The Sales Strategy and Business Operations team is responsible for planning of all sales activities. Researches and analyzes the organization's existing and targeted customers to develop a knowledge base of sales trends. Plans and coordinates projects to improve the operational efficiency and effectiveness of the sales force.

## This role in summary

We are looking for a strategically minded and execution-oriented Commercial Analyst. You will own the digital commercial strategy and performance for KitchenAid and Maytag’s Mexico business, playing a key role in unlocking the next phase of digital growth in one of our most important markets.

In this role, you will identify opportunities to accelerate revenue growth, acquire and retain customers, and continuously improve the digital experience.

This role operates in a highly dynamic, collaborative and matrixed environment, partnering closely with our cross-functional partners across Growth, Merchandising, Logistics, Brands, Product.

## Your responsibilities will include

• Develop and execute data-driven commercial strategies to scale sales across owned Premium sites.

• Develop a deep understanding of the Mexican digital consumer, using behavioral and customer journey insights to shape strategies across premium brands digital properties and channels.

• Partner closely with Merchandising, Brands, Demand & Supply Planning and Logistics to ensure the right assortment, product availability and inventory are in place to maximize key launches, local moments and commercial opportunities.

• Collaborate with our internal Growth teams, as well as agency partners, to shape acquisition, CRM, and paid media strategies that effectively reach and engage Mexican consumers.

• Lead ongoing business performance reviews, turning data and insights into clear priorities and actions, challenging the status quo and continuously raising digital commercial performance.

• Play a pivotal role in the Mexico strategy, ensuring brand, product, marketing and commercial priorities are connected and translated into clear digital actions.

• Lead and execute the end-to-end digital commercial strategy for Mexico, balancing strategic planning with hands-on execution to drive revenue, traffic, conversion, customer acquisition and retention.

• Optimize the customer journey and onsite experience, giving insights for improvements across navigation, search, product presentation, merchandising, content and conversion to create a seamless premium

## Minimum requirements

• 2+ years of experience in leading digital commerce strategy for premium brands, with expert knowledge of the Mexican e-commerce ecosystem.

• Strong commercial acumen with solid analytical skills in e-commerce metrics, financial forecasting, and user journey optimization.

• Deep understanding of consumer behavior and e-commerce dynamics in Mexico.

• Experience with VTEX or another e-commerce platform.

• Analytical background working with data platforms (e.g., Analytics) and key e-commerce metrics (CR, ATC, AOV).

• Experience with extensive people management across multicultural and countries.

• Professional proficiency in English and Spanish (written and spoken).

## Preferred skills and experiences

• Experience working in a D2C, e-commerce or B2B.

• Experience designing promotional mechanics and pricing strategies aimed at mitigating volume drop-offs without eroding profitability

• Proven ability to analyze week-over-week performance variations, isolating price elasticity, volume drops, and product mix shifts to protect net sales and unit margins.

• Background collaborating with Brand, Merchandising, and Media to align growth goals with storytelling and experience.

• Comfortable with tools like Excel/Sheets, data studio for data analysis

• Entrepreneurial mindset with the ability to work independently and drive results with limited oversight.

• Prior experience working in cross-functional regional teams.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.