Senior Campaign Manager, Social

Position Summary  

The role of the Senior Campaign Manager, Social is responsible for the overall account performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.  

Key Responsibilities  

• Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.  

• Develop best in class deliverables/reporting to clients, from available technology platforms and services.  

• Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.  

• Manage and oversee campaign set up and execution.  

• Monitor creative calendars and campaign budgeting.  

• Ensure consistency of ad specs/campaign objectives.  

• Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success.  

• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.  

• Educate agency teams and clients on best practices and campaign objective requirements.  

• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.  

• Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).  

• Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.  

• Ensure invoice clearing and budget management.  

• Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.  

Desired Skills & Experience  

• Professional or Educational background in Marketing or Advertising would give leverage to this application.   

• Mid / Intermediate level of experience in paid social campaigns.  

• Proven in-depth knowledge of the digital media industry.  

• Full understanding of the roles of various digital channels and full-funnel campaigns.  

• Proficient in social platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat.  

• Understanding of the B2B and eCom (DR) campaigns is an asset.  

• Strong ability to manage fluid budgets and acquiring required signoffs.  

• Previous experience working within an advertising agency or with a media partner.  

• Understanding trafficking and audience insights is an asset.  

• Demonstrated ability to effectively apply knowledge and insights gained from research resources.  

• Passion for testing, data, emerging media, and measurement.  

• Professional learning agility, with a passion for continuous development.  

• Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.  

• Excellent communication skills (both written and verbal).  

• Highly developed organizational skills with a strong attention to detail and accuracy.  

• Ability to work collaboratively as well as independently.  

• Ability to develop and foster relationships with media partners.  

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).