Head of Brand and Creative, U.S. Consumer Cards Marketing – C16

Define, develop and deliver a breakthrough brand strategy and visual identity for the new US Consumer Cards business. Develop a new brand strategy and visual identity for US Consumer Cards. Enforce the brand strategy, architecture, and identity guidelines across all branded and partner card segments and marketing communications. Lead creative direction, storytelling, and innovative cross-channel marketing campaigns, elevating the brand with distinctive, relevant creative and experiences. Develop consumer-focused, insight-driven briefs, lead integrated agency briefing sessions, and manage agency relationships. Leverage research and analytics insights for brief development and continuous campaign enhancement. Oversee Skyline (consumer marketing internal creative services) operations, fostering a best-in-class creative and content business for profitable growth. Lead the 360 Marketing team for large-scale product launches and refreshes, ensuring compelling and integrated creative solutions delivered across all marketing channels. Set aggressive north star vision for the organization and mobilize talent and capabilities to deliver with high velocity. Manage and inspire multiple teams of senior creative and marketing professionals, fostering a high-performance, collaborative environment. Provide strategic guidance to internal business partners on marketing materials, messaging, and brand guidelines, ensuring consistency. Develop and manage a creative governance center of excellence to ensure all creative adheres to standards and delivers an exceptional and clear client experience that brings the brand to life for customers and prospects. Be at the forefront of AI and applications across the Brand & Creative organization to drive efficiency in delivery and improve marketing effectiveness. Stay abreast of competitive intelligence to help inform opportunities to create distinction in the market. Collaborate closely with US Consumer Cards Marketing Teams (Acquisitions, Customer Marketing, Paid Media), Product Management, Digital, and other functional partners to align brand and creative strategies with business objectives. Manage legal, compliance, and product review processes for all brand creative, ensuring clarity, transparency, consumer relevance, and adherence to applicable laws and regulations. 15+ years of progressive experience in brand strategy, integrated marketing, creative leadership, or advertising, including 10+ years of managerial experience, preferably within financial services or innovation-driven industries. Proven success leading brand transformations or high-impact creative campaigns at scale, with a demonstrable history of managing and inspiring high-performing, cross-functional teams and agency partners. Exceptional creative sensibility combined with a data-informed mindset and a strong understanding of measurable brand awareness metrics. Strategic thinker with strong executive presence and the ability to influence senior stakeholders across matrixed and global organizations. Deep expertise in digital marketing, capable of creating breakthrough creative and client experiences across various channels. Outstanding organizational, project management, and communication skills, complemented by high emotional intelligence and strong partnership capabilities. Ambitious self-starter with a strong drive for results, adept at thriving in fast-paced, innovative, and rapidly evolving industries. Bachelor's/University degree, Master's degree preferred. ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Mar 26, 2026 ------------------------------------------------------