Customer Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management.

Key responsibilities:

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses together with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon customer and brand positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Qualifications and skills:

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch, English is needed on-top.

We Offer:

• An exciting opportunity to make a positive impact on global health.
• A recognition program celebrating employees' contributions.
• Generous Holiday Allowance.
• Support for car/public transport commute allowance.
• Comprehensive paternity/maternity leave cover.
• Support for remote work arrangements.
• Flexibility in work schedule to accommodate personal needs.
• Competitive pension scheme.
• International career development opportunities.

 

 

 

 Job Posting End Date

 

 

2026-07-16

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.