Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

As Insights & Analytics Manager, you will be a key business partner for Guatemala and regional markets, elevating the way consumer, market and internal data are translated into faster, smarter business decisions.

 

This role connects insights, analytics and data science to support Marketing, Commercial, Franchise and Finance teams through models, dashboards, market intelligence and clear recommendations that drive business impact.

 

Your Impact

As Insights & Analytics Manager, you will:

• Translate Business Problems into Analytical SolutionsPartner with Marketing, Commercial and Franchise teams to understand key business challenges, convert ambiguous questions into structured analytical problems and define the right data, approach and level of sophistication required to solve them.
• Develop Decision-Oriented Models and Data ProductsBuild descriptive, predictive and prescriptive models, dashboards, scorecards, simulators, forecasting tools and automated alerts to support decisions on customer segmentation, brand equity, demand forecasting, sales drivers, demand spaces, SOM evolution and competitor intelligence.
• Generate Market and Consumer IntelligenceWork with internal data, Nielsen, Kantar and ad hoc research to connect consumer understanding, market performance and business execution, turning recurring insights into scalable analytical solutions.
• Strengthen the Market Data EcosystemCollaborate with bottlers, insights experts and research teams to build a stronger data ecosystem, co-develop use cases that combine research and data science, and reduce reliance on ad hoc analysis.
• Drive Insight Adoption and Data-Driven CultureCommunicate complex analytical outputs in a simple, actionable way, provide clear recommendations, support stakeholders in using insights to make decisions, and contribute to best practices, frameworks and standardization

Qualifications

Who Are We Looking For?

Education

• Bachelor’s degree in Data Science, Statistics, Economics, Engineering, Business Administration, Marketing or related fields.
• Fully bilingual: advanced/fluent English and Spanish.
• Postgraduate studies or certifications in Analytics, Data Science, Business Intelligence or Market Research. (Desirable)

Experience

• 6+ years of experience in Data Science, Advanced Analytics, Market Research, Business Analytics or related roles.
• Proven experience upskilling the organization and building analytics capabilities that drive business results.
• Prior exposure to FMCG, consumer goods or consumer-centric industries (Desirable)

Knowledge

• Strong understanding of data science, statistics, data modeling and machine learning.
• Proven ability to generate analytical models and work with large datasets.
• Strong understanding of Marketing and Commercial processes.
• Understanding of market research methodologies, consumer behavior and market performance.
• Knowledge of brand equity, SOM evolution, demand forecasting, sales drivers and competitor intelligence (Desirable)

Tools

• Strong proficiency in Python and SQL.
• Power BI, Tableau or similar platforms.
• Nielsen, Kantar or similar sources (Desirable)
• AI engineering capabilities, including automation scripting and prompt engineering (Desirable)

Capabilities

• Technical leadership to guide advanced analytics, data science initiatives and business solutions.
• Strong business partnering to drive priorities across local and regional stakeholders.
• Confident, vocal and proactive communication style, with the ability to challenge, influence and align senior stakeholders.
• Ability to turn complex analytical outputs into clear recommendations and business actions.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

 

What can you expect from us: 

• Opportunities to learn and develop every day through a wide range of programs. 

• Internal digital platforms that promote self-learning. 

• Development programs according to Leadership skills. 

• Specialized training according to the role. 

• Learning experiences with internal and external providers. 

• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. 

• Financial wellness programs that will help you reach your goals in all stages of life. 

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.  

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.