Growth Marketing Lead

Growth Marketing Lead

Social Care Tech SaaS | Hybrid London | £70,000 to £75,000

We are looking for a full funnel B2B SaaS growth marketer who can connect marketing spend directly to pipeline and revenue. Someone hands on with HubSpot, comfortable owning acquisition from first click through to closed revenue, and able to show exactly what they changed, what it cost and what commercial impact it created.

This growing SaaS business is solving a very real problem in social care. Many providers still rely on fragmented systems that make it difficult to understand what is happening across teams, services and day to day delivery.

Its platform brings activity data, compliance tracking and team management together in one place, helping care leaders make better decisions and improve the consistency of care.

With more than 2,000 care providers already using the platform, the foundations are strong. The next challenge is building a more predictable acquisition engine that can turn market demand into scalable, profitable growth.

That is where the Growth Marketing Lead comes in.

You will own growth across paid search, paid social, SEO, content, partnerships, nurture and lifecycle marketing. The focus is not activity for activity’s sake. It is understanding which channels create qualified pipeline, what converts and where investment should scale.

This is a hands on role. You will manage budget, build campaigns, improve conversion journeys, work within the CMS and create automation and nurture programmes in HubSpot.

They want someone commercially sharp. You should be comfortable talking about CAC, pipeline contribution, conversion and ARR, ideally with evidence of having influenced or generated £500,000 plus of ARR through marketing activity.

You should also be comfortable using AI as part of your day to day workflow, whether that is research, analysis, experimentation, content or improving execution.

The strongest fit will likely bring 4 to 6 years of B2B SaaS growth or demand generation experience, ideally within a scaling technology business and with exposure to SMB acquisition.

This is an opportunity for someone who wants autonomy and accountability in equal measure. You will have the space to test ideas, prove what works and shape where the business invests next.

Hybrid London, Wednesday and Friday in the office | £70,000 to £75,000 | Three stage interview process

If you are a commercially minded growth marketer who can clearly explain what you spent, what pipeline it created and what revenue came out the other side, get in touch.