Head of Marketing - Group Marketing

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The Head of Marketing is responsible for the leadership, development and engagement of NAB's Marketing capability within the NAB Innovation Centre Vietnam. The role provides people leadership across a diverse team of marketing technology, personalisation, marketing data, analytics, governance and operational specialists, ensuring the capability has the skills, capacity, culture and leadership required to support Group Marketing's strategic objectives. Working closely with functional leaders in Australia, the Head of Marketing, Vietnam creates a high-performing environment that attracts, develops and retains talent, drives capability uplift, supports workforce planning and enables delivery teams to successfully execute against business priorities.

MAIN RESPONSIBILITIES:

People Leadership

• Lead and inspire a multi-disciplinary marketing capability within NAB Vietnam.
• Create a culture aligned to NAB's values and leadership expectations.
• Drive colleague engagement, wellbeing, performance and development.
• Coach and develop leaders and individual contributors.
• Ensure effective performance management and succession planning.
• Build leadership capability across the management team.
• Foster collaboration across teams, functions and geographies.

 

Capability Development

• Build sustainable capability across marketing technology, personalisation, analytics, data engineering and governance disciplines.
• Partner with Australian functional leaders to understand future capability requirements.
• Develop workforce plans aligned to strategic business priorities.
• Drive learning, accreditation and professional development initiatives.
• Ensure teams maintain contemporary industry knowledge and skills.

 

Talent Management

• Lead recruitment and talent acquisition activities for the Vietnam Marketing team.
• Establish talent pipelines for critical skill areas.
• Support onboarding and integration of new employees.
• Drive retention strategies for key talent and specialist roles.
• Maintain a strong employer brand within the Vietnam market

 

Workforce Planning & Resource Management

• Manage team structures and organisational effectiveness. Ensure appropriate capacity exists to support business demand.
• Monitor workforce trends, utilisation and capability gaps.
• Partner with Australian leaders on growth planning and organisational design activities.

 

Culture & Employee Experience

• Create an inclusive, engaged and high-performing workplace culture.
• Drive recognition and reward practices.
• Promote collaboration between Vietnam and Australian teams.
• Champion employee wellbeing and flexible ways of working.
• Support organisational change and transformation initiatives.

 

Governance & Risk

• Ensure all people leadership practices comply with NAB policies and standards.
• Promote a strong risk culture across the organisation.
• Support compliance with employment, conduct and governance requirements.
• Escalate and manage people-related risks appropriately.

MAIN REQUIREMENTS:

• Strong understanding of Marketing Technology (MarTech) ecosystems, including customer data, personalisation, marketing automation and analytics platforms, with the ability to translate business objectives into scalable technology-enabled solutions.
• Proven experience partnering closely with Product, Data, Engineering and Marketing Technology teams to drive digital marketing capability, customer experience and commercial outcomes.
• Strong communication with English proficiency to influence stakeholders across nations
• Significant people leadership experience leading medium to large teams.
• Demonstrated success leading leaders and specialist professionals.
• Experience building and scaling capability centres or shared services teams.
• Strong stakeholder engagement capability across multiple business functions.
• Experience in workforce planning, talent management and organisational development.
• Strong coaching and leadership development capability.
• Experience operating in complex corporate environments

THE PERKS & BENEFITS:

We appreciate and reward our colleagues who do great work every day – from excelling for our customers, to taking ownership of an issue to get it resolved. Here’s how we support our people with a range of exclusive benefits.

 

1. Generous compensation and benefit package

• Attractive salary
• 20-day paid annual leave and 7-day paid sick leave
• 13th month salary and Annual Performance Bonus
• Premium healthcare for yourself and family members
• Monthly allowance for team activities
• Premium welcome kit and occasional gifts of appreciation
• Extra benefits on your work anniversary

 

2. Exciting career and development opportunities

• Large scale products with modern technologies in banking domain
• Clear roadmap for career advancement in both technical and leadership pathways
• Access to digital learning platform such as Udemy
• Consistent and high-quality leadership training through the Distinctive Leadership program (DLP)
• Specialist capabilities and accreditations in key skill areas such as Cloud Engineering, Digital, Data, Security and SREs (Site reliability engineers)
• Sponsored English course with native teachers
• Opportunity for training in Australia

 

3. Professional and engaging working environment

• Hybrid working model and excellent work-life balance
• State-of-the-art & modern Agile office
• Food and beverages in the office pantry
• Employee Assistance Program to improve your physical and mental health
• Annual team activities and company events
• A solid and talented team behind you – great people who love what they do

 

A DIVERSE AND INCLUSIVE WORKPLACE WORKS BETTER FOR EVERYONE

We know that our people make us who we are. That's why we have built a culture of respect – where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow.

We are intent on providing an environment where you can work your way. Ask about our many flexible work options and please let us know if we can provide any adjustments throughout the recruitment process.

 

CLOUD-FIRST

NAB is undergoing an exciting "Cloud First" technology transformation by taking advantage of the latest tools and techniques used by leading technology and digital companies globally. But it’s not just about the Tech, we are also investing heavily in our people, so if you have an appetite to learn, grow and elevate others around you, this is the place for you!

 

If this excites you, let's have a chat over a cup of coffee!

It's more than just a career at NAB!

We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well-being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you.

 

IT'S MORE THAN MONEY

We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations. Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential.