- Location
- Toronto
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Retail Lending Technology
- Seniority
- Entry
- Source
- Lever
Description
The Associate Director, Marketing Technology is responsible for managing the marketing technology portfolio, including the selection, implementation, integration, operations and adoption of the technology. They will own the integrated marketing technology architecture and associated integrations, ensuring that the solution design and application development enables business outcomes. They will establish platform roadmaps and ensure operations and stability of the applications.
This role combines strategic platform leadership with deep technical acumen, actively configuring, enhancing, and optimizing marketing technology tools to enable personalized, data-driven customer journeys. The role will involve assessing vendor and technology capabilities, and managing the implementation and integration of new tools, services and applications.
