Associate Director, Marketing Technology

• You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives. 

• You will focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities. 

• You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio. 

• You will serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities. 

• You will support and work through resolutions for service and delivery escalations. 

• You will operate as key business contact representing IT in promoting IT services and capabilities. 

• You will understand market challenges, including customer priorities and competitive issues. 

• You will identify and provide technical options to satisfy business ideas. 

• You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement. 

• You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership. 

• You will partner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps. 

You have Technical & Platform Experience 

• You have 10+ years of relevant IT and Marketing Technology experience along with leadership experience.

• You have hands-on familiarity with the modern MarTech (Marketing Technology) ecosystem (a marketing automation platform like Marketing Cloud, HubSpot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling)

• Strong organizational skills, including operational execution excellence. 

• Working knowledge of Agile estimations and Product Ownership. 

• Ideal candidates will have a background working in a progressive, cloud-based software environment. 

​Your location...

• We are looking for someone in this role to be driving distance to our corporate HQ in Westbrook, Maine, where we have a flexible hybrid requirement of only 8 days per month on-site.

You have experience with Leadership & Communication 

• Great at planning and aligning, bringing the right people together—a strong facilitator. 

• Strong communicator and relationship builder with a can-do attitude and be a strong team player working across the matrix. 

• Strong influencing skills with the ability to establish and maintain credibility with senior leaders and other key decision-makers. 

• Preferably successful experience leading a virtual team. 

You have excellent Business & Financial Acumen 

• Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business. 

• Strategic mindset with proven success to drive initiatives. 

• Nimble, agile, lean thinking to drive change that enables efficiencies and drives growth. 

You have AI & Emerging Technology knowledge & experience

• Demonstrated experience working with AI technologies in a business or marketing context, including generative AI tools, AI-powered analytics, or intelligent automation platforms. 

• Familiarity with AI platform ecosystems (e.g., Salesforce Einstein/Agentforce, Google Gemini, Microsoft Copilot, or equivalent) and how they integrate with modern marketing technology stacks. 

• Ability to assess AI use cases for business impact and feasibility—translating technical AI capabilities into strategic marketing value. 

• Understanding of AI governance principles, responsible AI use, data privacy implications, and change management considerations when deploying AI solutions. 

• Experience driving AI adoption among non-technical business stakeholders, including training, communication, and enablement strategies. 

What you can expect from us:

• Base annual salary target: $160000 - $190000 (yes, we do have flexibility if needed)
• Opportunity for annual cash bonus as well as yearly equity award
• Health / Dental / Vision Benefits Day-One
• 5% matching 401k
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more!

Why IDEXX?

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.   At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. 

Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

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