Marketing Analyst - B2C

Marketing Analyst - B2C

Home based/UK

£40,000-45000 Plus Benefits

My client specialise in securing continuing Healthcare funding for who people who require treatment, are looking to recruit a 

Marketing Analyst is responsible for collecting, analysing and interpreting marketing and business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment.

Responsibilities:

Marketing Performance Analysis

• Analyse marketing campaign performance across digital and traditional channels.
• Monitor key performance indicators (KPIs) including:
  • Lead volume
  • Cost per lead (CPL)
  • Cost per acquisition (CPA)
  • Return on investment (ROI)
  • Conversion rates
  • Customer lifetime value (CLV)
• Produce regular reports, dashboards and performance reviews.
• Identify trends, opportunities and areas for improvement.

Data Management & Reporting

• Collect and validate data from multiple sources including CRM systems, Google Analytics, advertising platforms and marketing automation tools.
• Develop automated reporting processes and dashboards.
• Maintain data integrity and ensure accurate reporting.
• Present findings and recommendations to stakeholders in a clear and actionable format.

Customer & Market Insights

• Analyse customer behaviour, demographics and buying patterns.
• Conduct segmentation analysis to support targeted marketing campaigns.
• Monitor market trends, competitor activity and industry developments.
• Support market research initiatives and customer surveys.

Digital Marketing Analytics

• Track website performance using analytics platforms.
• Analyse user journeys, conversion funnels and campaign attribution.
• Evaluate SEO, PPC, social media and email marketing effectiveness.
• Support A/B testing and conversion rate optimisation initiatives.

Strategic Support

• Support annual marketing planning and budget allocation.
• Provide insight into channel performance and future investment opportunities.
• Help forecast lead generation, acquisition costs and campaign outcomes.

Skills required:

• Minimum 2 years' experience in a marketing analytics or marketing insights role.
• Experience working with CRM and analytics platforms.
• Strong understanding of marketing metrics and campaign measurement.
• Experience producing reports and presenting insights to stakeholders.

• Experience with marketing automation platforms.
• Experience within a lead-generation or service-based business.
• Knowledge of customer journey mapping and attribution modelling.
• Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling.
• Strong numerical and analytical capability.
• Understanding of database principles and data visualisation.
• Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce)