EXECUTIVE, MARKETING

It's fun to work in a company where people truly BELIEVE in what they're doing!

Role Summary
The Executive, Marketing is responsible to support and execute integrated marketing initiatives that strengthen brand presence, engage target audiences and drive business results, leveraging digital platforms, AI-powered tools, automation and data insights to improve marketing effectiveness and efficiency.

Key Outcomes

• Effective execution of marketing campaigns aligned with business and brand objectives.
• Increased audience engagement, brand visibility and lead generation through digital channels.
• Improved marketing productivity through AI, automation and streamlined workflows.
• Timely delivery of marketing content, communications, events and promotional activities.
• Clear tracking and reporting of campaign performance, ROI and key marketing metrics.
• Consistent brand messaging and customer experience across all touchpoints.

Key Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Develop and coordinate marketing content including social media, EDMs, website, presentations and promotional materials.
• Utilise AI tools to support content ideation, copywriting, visual creation, market research and campaign optimisation.
• Identify opportunities to automate repetitive marketing activities and improve workflow efficiency.
• Manage social media platforms and monitor engagement, trends and audience sentiment.
• Support marketing events, activations, launches and promotional programmes.
• Conduct market and competitor research to identify emerging trends and opportunities.
• Track campaign performance using relevant metrics and prepare regular reports and insights.
• Coordinate with internal teams, agencies, vendors and creative partners to ensure timely campaign delivery.
• Maintain brand guidelines and ensure consistency across all marketing materials.
• Support budget tracking, vendor coordination and procurement-related activities.
• Continuously explore new digital, AI and automation tools to enhance marketing productivity and effectiveness.

Core Competencies & Technical Expertise

Technical Competencies

• Digital marketing and social media management
• Content development and copywriting
• Campaign planning and execution
• Marketing analytics and performance reporting
• Market and competitor research
• Basic SEO/SEM and digital advertising knowledge
• CRM and lead management
• AI-assisted content creation and marketing automation
• Basic understanding of customer journey and marketing funnel
• Budget and vendor management

Mindset & Behaviours

• Creative & Curious – actively explores new ideas, trends, AI tools and marketing approaches.
• Data-Driven – uses insights and performance data to guide decisions.
• Agile & Adaptable – responds quickly to changing market and customer needs.
• Proactive & Results-Oriented – takes ownership and focuses on measurable outcomes.
• Customer-Centric – understands customer needs and creates relevant experiences.
• Collaborative – works effectively with internal stakeholders and external partners.
• Continuous Improvement – constantly looks for ways to improve processes, productivity and campaign effectiveness.
• Responsible & Brand-Conscious – maintains professionalism and consistency in all communications.

Tools & Methodologies

• AI Tools: ChatGPT, Microsoft Copilot, Gemini, Canva AI and other generative AI platforms
• Marketing & Automation: HubSpot, Mailchimp, CRM platforms, EDM and marketing automation tools
• Analytics: Google Analytics, Looker Studio, Meta Business Suite and social media analytics
• Content & Design: Canva, Adobe Creative Cloud or equivalent tools
• Productivity: Microsoft 365, PowerPoint, Excel, Teams
• Methodologies: Integrated Marketing Communications (IMC), customer journey mapping, marketing funnel, campaign performance measurement, A/B testing and agile marketing

Qualification & Experience

Educational Background

• Bachelor’s Degree in Marketing, Mass Communications, Business Administration, Digital Marketing, Advertising or a related discipline.
• Professional certification in digital marketing, analytics or related areas would be an added advantage.

Experience Requirements

• 2–4 years of relevant experience in marketing, digital marketing, communications, branding or a related field.
• Hands-on experience in managing digital campaigns, social media and content development.
• Experience using AI tools and/or marketing automation to improve productivity and campaign effectiveness is preferred.
• Experience in data analysis, campaign reporting and translating insights into actionable recommendations.
• Experience working with agencies, vendors and cross-functional teams is an advantage.
• Strong written and verbal communication skills, with good command of English and Bahasa Malaysia.

The selection process may take some time as we carefully consider each talent that comes our way.  Please note that we will only be in contact with successfully shortlisted candidates for the next phase of the recruitment process within 2-4 weeks. We truly appreciate your interest and always look forward to meeting great people who’d like to work with us!