Category Sales & Marketing Manager

Our client is looking to onboard a Category Sales & Marketing Manager within the FMCG sector to own the commercial performance, brand growth, and channel expansion of a key product category. Combining leadership & strategic marketing, this role drives sales targets, manages client relationships, and optimizes category margins across a major trade channel.

Responsibilities:

• Drive end-to-end commercial performance, sales volume, and market share growth for the assigned product category within the designated trade channel
• Develop and execute targeted brand marketing plans, trade promotions, and activations to boost product visibility and consumer demand
• Own category pricing structures, gross margins, and promotional budgets within parameters set by senior management
• Manage, mentor, and motivate a sales team, establishing clear KPIs, setting sales targets, and tracking channel performance
• Build, maintain, and negotiate strong commercial partnerships with key trade accounts and retail buyers
• Monitor stock levels closely and coordinate purchase orders to prevent stockouts and ensure seamless product availability

Requirements:

• Minimum 2 years of experience in category management, brand management, or commercial sales within the FMCG industry
• Proven track record of leading, coaching, and driving performance within a field sales team
• Strong commercial awareness, analytical budgeting abilities, and sharp negotiation, communication, and organizational skills
• Valid driving licence required
• Proficient in English & Maltese, both written & verbal