Senior Performance Marketing Manager - Dayshift Remote

Position: Senior Performance Marketing Manager

Salary: PHP 80,000 to PHP 120,000/monthly

Working Hours & Conditions: Sydney, AU Business Hours and Holidays

Employment: Full Time - Independent Contractor 

ABOUT THE COMPANY: 

The company is an integrated property and place marketing agency combining brand strategy, high-end creative, and performance-driven lead generation. Our client portfolio primarily consists of leading Australian property developers marketing off-the-plan residential communities, completed luxury stock, and premium commercial assets. We believe true marketing effectiveness requires total alignment across creative narrative, digital targeting, technical attribution, and sales enablement. 

ROLE OVERVIEW:

We are seeking an autonomous, hands-on Senior Performance Marketing Manager to take full operational ownership of paid advertising across our client roster. In this role, you will steer paid media strategy and day-to-day execution across Meta Ads and Google Search, scaling an account base expected to expand to approximately seven multi-channel client accounts in early 2027.

Operating alongside our senior strategy, video, and design directors, you will look beyond basic surface metrics to optimize the entire acquisition funnel. Your core mandate is turning paid traffic into qualified buyer enquiries, booked display suite appointments, and closed developer sales.

RESPONSIBILITIES:

• Paid Media Execution & Management: Architect, launch, and optimize high-converting Meta Ads and Google Search campaigns. Manage budget pacing, audience segmentation, bid strategies, search queries, and negative keyword lists. Maintain meticulous account hygiene, access controls, billing protocols, naming conventions, and policy compliance.
• Creative Strategy & Iterative Testing: Translate high-level project personas, narrative angles, and visual hooks into rigorous creative testing frameworks. Set minimum spend thresholds, monitor fatigue indicators, and deliver structured briefs to internal design and video teams for iterations, variations, and net-new creative concepts.
• Tracking, Attribution & Offline Data: Set up, audit, and troubleshoot tracking architecture via GA4, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI). Integrate CRM data pipelines to enable closed-loop offline conversion tracking.
• Data Visualization & Client Reporting: Build and manage Looker Studio dashboards demonstrating true acquisition ROI, downstream appointment volume, and sales conversion rates. Deliver structured weekly written updates detailing performance drivers, strategic shifts, and upcoming optimizations.
• Conversion Rate Optimization & Funnel Operations: Audit full user journeys from click to qualification, proposing ongoing landing page enhancements. Execute technical SEO and Answer Engine Optimization (AEO) initiatives in coordination with senior leadership, including site speed fixes and email nurture workflows.
• AI Workflow Integration: Leverage AI tools across daily operations, data analysis, reporting synthesis, and rapid creative ideation. Develop and document standard operating procedures that leverage AI to increase throughput without compromising quality or strategic rigor.