Marketing Associate

Description

We are seeking a flexible, hands-on marketer who turns quiet accounts back into active customers. This person will build and run the email programs that reach the trade accounts our sales team cannot, and will give our marketing team the capacity to act quickly on promotions, trends, and events across Greenhouse Fabrics and Anna Elisabeth.

About Greenhouse Fabrics

Based in High Point, North Carolina, Greenhouse Fabrics supplies cut fabric to the trade through two distinct brands. Greenhouse Fabrics serves upholstery shops and workrooms that value dependable inventory, responsive service, and fast shipping. Anna Elisabeth serves interior design firms that value curated collections, thoughtful sampling, and dedicated support for their projects.

Our business depends on repeat relationships. Many shops and design firms already know us but have not ordered recently or do not have an assigned sales rep. Marketing keeps those customers close, gives them a reason to come back, and hands them to sales when they are ready. Our core values are Abundance, Ownership, and Joy.

Role Purpose

The Marketing Associate owns execution for the accounts our sales reps do not reach;  customers who have not ordered in a while and accounts without an assigned sales rep. The role builds and runs automated email series, keeps those audiences accurate in HubSpot, routes marketing leads to sales, keeps the website current, and delivers the promotions, tests, projects, and events that come up during the year. Success means quiet accounts hear from us on a steady, reliable schedule, every lead reaches the right rep promptly, and the marketing team can say yes to new ideas without dropping planned work.

Position Details

• Location: High Point, North Carolina. 
• Work arrangement: Onsite
• Reports to: Director of Marketing
• Peer: Marketing Coordinator
• Primary partners: Director of Marketing, Marketing Coordinator, Sales, and the Digital Graphic Designer.

Requirements

Expectations and Responsibilities

Nurture Engine

Build and run the win-back, dormant, lost, and unassigned-account email sequences in HubSpot from the strategy and outline set by the Director of Marketing. Keep every sequence sending on schedule and every send accurate.

• Run always-on promotion for unassigned accounts
• Split test subject lines, copy, send day and time, and content. Record results and bring them      to the Marketing L10.
• Hand replies and engaged accounts to sales for follow-up.

Audience Data and Lead Routing

Keep these audiences accurate and correctly tagged in HubSpot. Route every marketing lead to the right sales rep promptly.

• Marketing leads include memo and sample orders, website forms, project calls, and messages about a potential order.
• Identify duplicates, missing information, and recurring data errors in these audiences, and correct the cause.

Promotions and Social Testing

Launch company-wide promotions whenever they are called, and specialty promotions approved by the Leadership team. Test new social formats and trends, and share what worked at the Marketing L10.

Projects, Events, and Commercial Targeting

Fully own assigned projects and events, including Furniture Market, from start to finish. At the Director’s direction, build and maintain target lists for commercial accounts.

Website Maintenance

Keep the website current through the content management system, including product updates, pages, banners, and fixes. Complete update requests promptly.

Team Support and Reporting

• Back up the Marketing Coordinator and run the content calendar when she is out or during launch weeks.
• Review all customer-facing communication/print. Reviews happen asynchronously.
• Report regularly on email results to the Director of Marketing.
• Share responsibility for showroom upkeep with the Marketing Coordinator.

Accountability and Decision Authority

The Marketing Associate owns execution: building and running the nurture sequences of owned segments, audience accuracy, lead routing, website upkeep, and delivering assigned promotions, tests, projects, and events on time. The Director of Marketing owns marketing strategy, budget, the outline for new programs, and the revenue targets, including win-backs and unassigned-account orders. The Marketing Coordinator owns the content calendar and the standing day to day cadence of the marketing department.

Ideas, issues, and strategy are brought to the weekly Marketing L10. Day to day, the Associate works independently. Changes to offers, budget, or strategy require approval from the Director of Marketing and/or leadership team.

Ideal Candidate Requirements

The strongest candidate is flexible and energized by days that look different. They are excited to make an impact, act on new ideas as they come up, and see quiet accounts turn back into revenue-producing customers. They pay close attention to detail, work independently, and respect the team’s meeting rhythm.

Nonnegotiable Qualifications

• Hands-on experience building and running email marketing, including multi-step sequences.
• Hands-on CRM experience with lists, segments, and record cleanup. Ability to become proficient in HubSpot is essential.
• Experience updating a website through a content management system.
• Strong writing, editing, and proofreading skills with attention to brand voice.
• Proven ability to move between scheduled work and reactive projects without missing deadlines.
• Comfortable executing a strategy someone else sets and raising issues through the team’s meeting rhythm.

Preferred Background

• Two or more years of relevant marketing experience.
• Direct HubSpot and Asana experience.
• Trade show, event, or market experience, and social or trend-driven campaign experience.
• Experience in fabrics, furnishings, interior design, upholstery, or another business with repeat trade accounts.
• Photography experience
• Familiarity with EOS