Your mission

As a charity brand with a difference, we want to use insight to connect with our audiences and challenge the norms around suicide prevention, using research to inspire creativity, change culture, and drive strategic impact. You will lead CALM’s approach to audience, cultural and behavioural insight, ensuring research and evidence inform strategic decisions across the organisation. You’ll turn insight into actionable recommendations that shape our strategy, products, services, fundraising, brand, creative and communications, helping us better understand our audiences and drive meaningful behaviour change.

Responsibilities

• Lead CALM's approach to audience, cultural and behavioural insight, working with teams to identify the questions we need to answer and prioritise research that supports our five-year strategy.
• Design, commission and manage high-quality qualitative and quantitative research, including external agency partnerships.
• Deepen CALM’s understanding of our audiences, their needs, motivations and behaviours, embedding segmentation and identifying emerging cultural trends and opportunities.
• Act as a trusted insight partner to teams and senior leaders, translating research into clear recommendations that shape organisational strategy, products, services, fundraising, brand and communications.
• Work closely with Analytics and other teams to evaluate and monitor our brand, campaigns, products and services, combining research and performance data to understand what’s working, what isn’t and where we can improve.
• Turn complex research and data into clear, engaging and practical insights that teams across CALM can easily understand and use. Find creative ways to share findings, bring insights to life and ensure they inform everyday decisions and actions.
• Keeping up-to-date and informed of research sector innovation and new methodologies.

Your profile

Competencies
Essential

• Strong analytical and critical thinking skills, with the ability to draw meaningful conclusions from complex research and evidence.
• Strategic thinker who can connect insight to wider organisational priorities and identify opportunities for impact.
• Exceptional communication and storytelling skills, with the ability to simplify complex information, engage different audiences and make insight accessible and relevant.
• Strong stakeholder management and influencing skills, with the confidence to challenge and advise senior leaders.
• Self-starter able to set goals, prioritise effectively, and work collaboratively across teams, managing competing demands to deliver value.

• Understanding of behavioural science and its application to influencing attitudes and behaviours.

• Significant client-side or agency experience in an insight or research role, including experience within the charity, not-for-profit or social impact sector.
• Proven experience designing and delivering qualitative and quantitative research, both independently and through external research agencies, proposing creative and cost-effective solutions that lead to high quality research outputs.
• Experience using audience research to inform organisational strategy, campaigns, products or services.
• Strong understanding of brand tracking, how to interpret and communicate brand tracking data, and how to translate its usage into organisational decision making.
• Experience in the design, development, and delivery of audience segmentation - with clear understanding of what it takes to ensure segmentations are embedded and used to maximum value within an organisation.
• Track record of using insight to influence decisions and drive meaningful improvements.
• Experience of commissioning and designing research that is inclusive and ethical.

• Experience conducting research on sensitive social issues, such as mental health or suicide prevention.
• Experience integrating AI tools and methods into audience research and insights.

Why us?

Reports to: Head of Brand Marketing
Contract: Full-time, permanent 
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine-day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £50,000- £55,000 per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.

A work environment that values creativity, personal growth and collaboration.


Applications will close on Wednesday 25th November.

Right to work in the UK

To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).