(USA) Manager, Marketing Planning And Strategy - Localization Specialist LATAM

What You'll Be Doing 

Linguistic Quality & Market Ownership 

• Translate, edit, and review high-priority English content into clear, accurate, and culturally appropriate Latin American Spanish across Seller Center (Web and App), Marketing Communications, Marketplace Learn, and other Marketplace channels. 

• Review translations delivered by external vendors and provide final linguistic approval based on accuracy, fluency, terminology, tone, brand voice, consistency, and cultural relevance. 

• Define when regionally neutral Spanish is appropriate and when market-specific adaptation is required; provide guidance on regional terminology and linguistic differences across Latin America. 

• Own and maintain translation memories, glossaries, style guides, language quality standards, and review protocols in partnership with Walmart international teams and vendor teams. 

Project & Program Management 

• Manage localization projects from intake and requirements gathering through scoping, scheduling, translation, review, quality assurance, launch, and closeout. 

• Build and maintain project plans, workback schedules, priorities, status reports, and documentation; track owners, dependencies, risks, decisions, and follow-up actions. 

• Coordinate multiple concurrent workstreams, balancing launch deadlines, business impact, localization SLAs, and vendor capacity; identify and escalate blockers early. 

• Lead cross-functional working sessions and communicate clear requirements, timelines, tradeoffs, and launch-readiness status to Product, Engineering, Marketing, Legal, Operations, and International stakeholders. 

• Track delivery, quality, and operational metrics and use findings to improve planning, execution, and stakeholder visibility. 

Quality Control, Vendor & Issue Resolution 

• Perform in-context linguistic quality assurance for digital experiences and audit content to identify untranslated, inconsistent, truncated, culturally inappropriate, or functionally incorrect content. 

• Triage localization issues, distinguish linguistic defects from product or engineering defects, document root causes, and coordinate resolution through the appropriate teams and systems. 

• Train, calibrate, evaluate, and provide actionable feedback to external linguists and vendors; ensure quality, terminology, and SLA expectations are understood and met. 

• Serve as the Spanish (LATAM) quality gatekeeper and market advocate for launches, escalations, and high-visibility content. 

Tools, Workflow & Process Optimization 

• Operate localization workflows across translation management, project tracking, content management, and marketing systems while maintaining accurate request, status, and delivery records. 

• Create and maintain Airtable tickets and Jira tickets to support intake, prioritization, issue management, reporting, and stakeholder visibility. 

• Support localization workflows in Crowdin, LILT, HubSpot, and Contentstack, partnering with Product and Engineering to troubleshoot integrations, content handoffs, and delivery issues. 

• Identify recurring defects, manual steps, bottlenecks, and process gaps; standardize documentation, improve automation, and help scale localization operations across markets. 

Minimum Qualifications 

• Exceptional written and spoken proficiency in Latin American Spanish (ESMX and ESCL), equivalent to native-level fluency, with excellent grammar, editing, copywriting, and tone control. 

• Fluency in English, both written and spoken. 

• Deep familiarity with linguistic and cultural differences across Spanish-speaking Latin American markets, including the ability to produce regionally neutral Spanish and market-specific variants. 

• B.A./B.S. degree in Translation, Linguistics, Project Management, Business, International Marketing, or a related field, or equivalent practical experience is desirable. 

• 5+ years of experience in localization, translation, language operations, or content operations for technology, e-commerce, or digital products, including 2+ years managing cross-functional projects or workstreams. 

• Hands-on experience with CAT tools, TMS platforms, and automated localization workflows. 

• Proven experience with software or UI localization, in-context quality assurance, terminology management, style-guide development, and translation memory maintenance. 

• Strong project-management, organization, communication, and stakeholder-management skills, with the ability to independently prioritize multiple projects and meet deadlines. 

• Ability to work on-site five days per week. 

Preferred Qualifications 

• Hands-on knowledge of Airtable, Crowdin, LILT, Jira, HubSpot, and Contentstack is highly desirable. 

• Experience supporting e-commerce, marketplace, or seller-facing digital products in Latin America. 

• Experience managing localization vendors, linguist performance, quality scorecards, capacity, and SLAs. 

• Familiarity with product development practices and engineering workflows for localization integrations. 

• Experience using or evaluating machine translation, artificial intelligence, or large language models in localization workflows. 

• Background in Spanish-language copywriting, UX writing, content editing, or transcreation.