- Location
- Beverly, MA
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
- Source
- Lever
Description
Summary:
We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.
The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale — deep AI expertise isn’t required, but a bias for finding smarter ways of working is.
This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.
