Product Marketing Manager, Memory

Position Summary

This role is not eligible for immigration sponsorship
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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The Product Marketing Manager, Memory will create and execute product marketing plans for the Memory & Storage category, including go-to-market schedules, demand generation campaigns, and materials (e.g., project schedules, core messaging, packaging, promotional, and point-of- purchase advertising). Drives achievement of business KPIs such as revenue, margin, profitability, and market share objectives. Collaborates with sales and supply chain teams to ensure optimum inventory-to-sales forecast ratios and is primarily responsible for forecasting for assigned products.
This role will also support sales account teams, marketing teams, internal financial teams, and the Korean-based Product Planning organization (HQ). Pitches product line-up features and strategy at key customer meetings and events.

Role and Responsibilities

·       Creates and executes product marketing plans for the Memory & Storage category to meet KPIs

·       Develops go-to-market strategies, including pricing, distribution, product mix, and promotional recommendations

·       Lineup management – directly manage a specific appliance product segment, including lineup optimization and initiatives targeted at driving operational efficiency or responding to market challenges

·       Launch management – Supports and oversees all new product launch activities that contribute to the achievement of new product target volume and profit objectives, and collaborates with Demand Generation and Sales teams in developing launch schedules

·       Price administration – Supports, manages, or directs the management of pricing strategies by product and by segment and manages promotional roadmap for assigned products to drive sales, market share, and to ensure that market forecasts are achieved

·       Sales and P&L Analysis – Analyzes sales forecasts and monitors sales and marketing investments as needed for maintaining accurate target plans and inventory balance and for achieving business P&L goals

·       Forecasting and Inventory Monitoring and Optimization – Prepares and owns forecasts for assigned categories, collaborates with supply chain, sales, and customers to ensure appropriate inventory levels throughout the product lifecycle, and timely end-of-life (EOL) strategies

·       Adjusts product marketing activities as needed throughout the product's lifecycle to eliminate sell-in / sell-through bottlenecks and excess or aged inventory

·       Tracks weekly product sales data by account and by SKU to manage forecasts and resolve sales challenges (e.g., recommends pricing adjustments, suggests removal of product from floor, provides retailers with data-driven recommendations on which models to promote)

·       Collaborates with sales teams and customers to understand customer retailer strategies and challenges, and in general to provide the marketing support needed for successful selling

·       Conducts sales and supply chain meetings, develops weekly forecasts, and confirms the sales estimates essential for achieving supply chain efficiency and appropriate inventory levels

·       Works with demand generation group to develop promotional content (e.g., presentations, merchandising storyboards, website content, product spec sheets, and product use collateral)

·       Works with Training team to create training material for sales associates

·       Pitches product line-up features and strategy at key customer meetings and events

·       Conducts competitive market analysis using various systems as well as online research

Skills and Qualifications

• Bachelor’s degree (B.A. or B.S.) and at least 6+ years employment in product management, product marketing, or brand marketing
• Experience in supporting (e.g., sales, customer support, supply chain) a product or technology in consumer electronics or B2B
• Previous experience working in a global, complex, matrixed environment
• Ability to build strong work relationships with cross-functional teams
• Excellent communication and presentation skills, with high attention to detail
• Advanced knowledge of Microsoft Excel and PowerPoint
• Sales analytics and Inventory analysis experience a plus
• Up to 20% travel required (both domestic and international travel to Korea as needed)

The salary range for this role, for candidates based in WA is expected to be between $121,500 and $150,500.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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