Associate, Social and Content

Reports To: Associate Vice President, Social and Content Marketing

Function: Media Management & Delivery

Location: Hong Kong

 

Role Summary and Impact

WPP Media Hong Kong is seeking a proactive and enthusiastic Associate, Social and Content to join our vibrant team. Reporting to the Associate Vice President, Social and Content Marketing, you will bridge the gap between local audience engagement and cross-border/China social strategies, including platforms such as Xiaohongshu, Douyin, WeChat, Meta, Threads, and YouTube. You will play a crucial role in bringing brand stories to life, managing end-to-end campaign operations, fostering creator partnerships, and driving measurable impact for our diverse client portfolio.

 

Core Responsibilities:

Strategy & Execution: Drive campaign ideation, recommendations, execution, and troubleshooting for both local and China-focused social media campaigns across WPP Media. Plan and execute integrated social and content strategies, act as a trusted advisor on end-to-end social solutions, and lead test-and-learn initiatives to elevate overall team capabilities.

Account & Stakeholder Management: Independently manage day-to-day account servicing duties, including overseeing project timelines and confidently managing client and internal stakeholder expectations across the entirety of the campaign lifecycle.

Influencer & Publisher Management: Identify, outreach, negotiate with, and manage relationships with local creators, cross-border Key Opinion Leaders (KOLs), and media publishers, ensuring thorough oversight of content creation.

Campaign Operations: Take ownership of day-to-day operational workflows. Manage campaign trafficking, booking system entries, schedule revisions, and active campaign monitoring, ensuring accuracy within internal systems and alignment with client business objectives.

Reporting & Analytics: Compile and present clear, data-driven campaign performance reports and customized post-buy evaluations. Analyze complex performance data to extract actionable insights and optimize future content and influencer strategies.

Partnership Development: Assist in building and maintaining strong relationships with platform partners, media vendors, and Multi-Channel Networks (MCNs) relevant to both local and China ecosystems.

Market Intelligence & Knowledge Sharing: Monitor and share market trends, platform algorithm updates, and emerging China/local digital behaviors with the wider WPP Media local team. Maintain a firm understanding of content formats, local and China platform management tools, and creator ecosystem best practices.

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Required Skills & Experience:

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 0–2 years of professional experience in social media management, content marketing, or influencer/KOL management.
• Strong familiarity with local media landscapes and platforms (Instagram, Facebook, YouTube, Threads, etc.).
• Hands-on knowledge or strong familiarity with China social platforms and ecosystems (XiaoHongShu / RED, Douyin, WeChat, etc.).
• Strong project management, operational trafficking, and analytical skills.
• Result-oriented mindset with high attention to detail.
• Ability to thrive in a fast-paced, deadline-driven environment both independently and collaboratively.
• Fluency in written and spoken English and Chinese (Cantonese/Mandarin) is essential to effectively manage China platform operations, KOL communication, and client reporting.
• Proficiency in Microsoft Excel, PowerPoint, and AI tools.

 

Desired Skills & Experience:

• Previous experience working within an agency environment.
• Experience in testing new social commerce features and leveraging emerging digital technologies.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.