Marketing and Social Media Associate

Description

The Marketing and Social Media Associate is responsible for the day-to-day management of the company’s social media properties and will work closely with other digital marketing efforts to generate a social media marketing strategy that will promote customer engagement and brand awareness. Your passion for social media as a marketing, advertising, and communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent organizer, a creative writer, have an eye for design, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Requirements

• Have a pulse on beauty/fashion industry trends.

• Development and implementation of content for brand’s social media channels through content creator partners.

• Plan, post, and maintain engaging content on our numerous social channels.

• Monitor activity on Social Media sites; engage in a positive manner and edit when needed.

• Perform daily community management on all social media platforms by engaging with followers, commenting on tagged posts, and answering inbound inquiries in a timely manner.

• Develop an engaging and brand-aligned content calendar every month, ensuring content schedule deadlines are met.

• Create “in-the-moment” content to compliment pre-planned content

• Monitor brand analytics across numerous channels and provide reports to creative, marketing and brand managers on a weekly basis.

• Establish and maintain relationships with brand ambassadors.

• Responsible for increasing social media following an engagement.

•Keyword research

• Blog creation and posting

•Email marketing creation, implementation, and strategy

• Basic graphic design

• Coordinate with Marketing & Creative team

• Assist in all marketing needs, as requested by Marketing Manager and Brand Manager

• Able to multi-task under time constraints, meet deadlines and work within a fast-paced environment.

• Must be well organized, detailed oriented and demonstrate an ability to manage multiple projects.

• Work directly with leading industry trade publications, distributors, and trade show marketing teams representing our brand.

• Maintain brand integrity when collaborating with other departments like marketing, sales, and brand managers.

• Ability to work with a wide variety of people and develop strong relationships.

• Assist with any other tasks assigned.

Skills and Qualifications

• Bachelor’s degree in communications, marketing, social media, graphic design, or a related or relavent field.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

• Experience using various analytics software preferred.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.

• Ability to work in a fast-paced, high-pressure environment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.