Performance Marketing Senior Associate - Lifestyle

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.

Ready to take the next step in your career? Join us as a Performance Marketing Senior and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Own the end-to-end strategy, planning, execution, and optimization of paid advertising campaigns across Meta Ads and TikTok Ads, with a strong focus on performance and business outcomes.
  
• Manage campaign structures, budgets, bidding strategies, placements, creatives, and audience segments to achieve performance targets.
  
• Monitor campaign performance closely and proactively identify opportunities to grow efficiently
  
• Lead ongoing testing and experimentation across ad creatives, messaging, audiences, offers, campaign objectives, placements, and bidding strategies
• Analyze campaign performance and translate data into clear, actionable recommendations and growth opportunities.
• Manage and optimize advertising budgets based on performance, business priorities, and expected returns.
• Stay up to date with changes to Meta and TikTok algorithms, ad products, platform updates, and industry best practices.

Who We’re Looking For

• 2–4 years of experience in performance marketing, digital marketing, or paid social advertising, with strong hands-on experience in Meta Ads and TikTok Ads
• Strong analytical skills with the ability to interpret campaign data, identify performance drivers, and turn insights into actionable strategies.
  
• Strong understanding of performance marketing fundamentals, including funnel strategy, audience segmentation, retargeting, lookalike audiences, creative testing, budget optimization, bidding, and campaign scaling
• Experience managing campaigns targeting the Malaysia market would be a strong advantage.
  
• Experience with Google Analytics / GA4 and digital campaign tracking, including Meta Pixel, TikTok Pixel, conversion tracking, and event tracking
• Working knowledge of SEM and SEO, including an understanding of keyword strategy, search campaign performance, website traffic, and organic search fundamentals.
• Good understanding of website performance and conversion optimization, including landing page performance and customer journey analysis.