Data & Analytics Manager

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. 

 

Publicis Groupe is the second-largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. 

Overview

As a Data & Analytics Manager - Retail Media within Publicis Groupe Japan, you will lead the development and delivery of our Retail Media and commerce analytics capabilities, helping clients drive measurable revenue growth across eCommerce platforms such as Amazon. データ＆アナリティクス マネージャーとして、AmazonをはじめとするECプラットフォームにおいて、クライアントの売上成長につながるリテールメディア／コマース分析の作成・提供をリードしていただきます。 

 

This is a player-coach role that combines hands-on analytics, client leadership, project ownership, and people management. You will lead a team of analysts, oversee analytical quality and delivery, and act as the primary Data & Analytics partner for senior client stakeholders. 本ポジションは、自ら分析実務にも携わりながら、クライアントとのコミュニケーション、プロジェクトマネジメント、チームメンバーのサポートを担う役割です。アナリストチームと連携し、必要に応じてメンバーのレビューや育成をサポートします。また、クライアントステークホルダーと直接コミュニケーションを取り、データ＆アナリティクス領域の主要メンバーとしてプロジェクトを推進していただきます。 

 

You will use Amazon Marketing Cloud (AMC), retail media, advertising, and commerce data to develop advanced measurement solutions, uncover growth opportunities, and translate complex analyses into clear business and media recommendations. You will also be responsible for building scalable analytical frameworks, strengthening data governance, and ensuring that insights are effectively integrated into media planning, optimization, and client strategy. Amazon Marketing Cloud（AMC）、リテールメディア、広告、コマースデータを活用し、効果測定や各種分析を実行しながら、成長機会を特定し、分析結果を基にビジネス／メディア戦略に関する明確なレコメンデーションを行います。 また、分析から得られたインサイトをメディアプランニングやクライアント戦略へ効果的に反映させることも重要な役割です。 

Responsibilities

What you will do with us: 

• Lead Retail Media and commerce analytics projects across clients, ensuring high-quality, timely, and actionable deliverables リテールメディア／コマース領域の分析プロジェクトをリードし、高品質かつタイムリーで、実行につながるアウトプットを提供 
• Act as the primary client-facing analytics lead, building trusted relationships with senior stakeholders and proactively identifying opportunities to drive business growth クライアントのステークホルダーと直接コミュニケーションを取り、分析結果の共有や、ビジネス課題に応じた分析テーマ・機会を提案 
• Design custom analyses using Amazon Marketing Cloud (AMC), combining advertising exposure, audience, and retail data to answer complex business questions Amazon Marketing Cloud（AMC）を活用し、広告接触、オーディエンス、リテールデータを組み合わせたカスタム分析を設計・実行し、クライアントのビジネス課題を分析
• Remain hands-on with SQL, Python, and visualization tools while reviewing the team’s methodologies, queries, dashboards, and analytical outputs for accuracy and business relevance SQL、Python、データ可視化ツールを活用した分析実務に携わりながら、必要に応じてチームメンバーのクエリ、ダッシュボード、分析アウトプットをレビュー 
• Translate analytical findings into clear recommendations for media strategy, audience targeting, budget allocation, customer acquisition, retention, and retail growth 分析結果を基に、メディア戦略、オーディエンスターゲティング、予算配分、顧客獲得・維持、リテール成長につながる明確なレコメンデーションを作成 

Qualifications

What you will bring: 

• Experience managing analysts or leading complex analytical projects across multiple clients, stakeholders, or workstreams 分析プロジェクトをリードした経験、またはチームメンバーのサポート・レビュー・育成に携わった経験 
• Strong experience in Retail Media, eCommerce, digital advertising, or commerce analytics; experience with Amazon Marketing Cloud or other Retail Media Networks is strongly preferred リテールメディア、EC、デジタル広告、またはコマース分析領域における実務経験 ※Amazon Marketing Cloud（AMC）またはその他のリテールメディアネットワーク（RMN）の経験があれば尚歓迎 
• Strong hands-on expertise in SQL and applied experience with Python or R for data processing, automation, statistical analysis, and reproducible workflows SQLの実務経験、およびPythonまたはRを用いたデータ処理、自動化、分析業務の経験
• Experience guiding advanced analytical approaches such as audience analysis, customer journey measurement, incrementality, attribution, predictive modeling, propensity, or customer lifetime value オーディエンス分析、カスタマージャーニー分析、インクリメンタリティ、アトリビューションなどの分析手法に関する知識、またはいずれかの実務経験 
• Strong client-facing and storytelling skills, with the ability to translate complex analyses into clear strategies and recommendations for senior, non-technical stakeholders クライアントコミュニケーションおよびストーリーテリング力を持ち、複雑な分析内容を非技術系のステークホルダーにも分かりやすく説明し、レコメンデーションにつなげられる方 
• Business-level Japanese, both spoken and written; business-level English is preferred but not mandatory日本語：ビジネスレベル必須（読み書き・会話） 
• Demonstrates AI fluency, including the ability to leverage AI tools to enhance work quality and productivity, critically evaluate outputs, and apply ethical and responsible judgment in their use. AIに関する十分な理解と活用力を有し、AIツールを活用して業務品質および生産性の向上を実現できること。加えて、AIによる成果物を適切に評価し、倫理観と責任感を持って活用できること。

Additional Information

What Publicis Groupe can offer you 

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:  

• A hybrid, flexible work style, with three days per week spent collaborating face-to-face with clients and colleagues.  

• Extensive Learning & Development opportunities, including access to over 15,000 programs through our online platform, Marcel Classes.  

• The Work Your World program offers flexibility to work from anywhere globally for up to six weeks per year.  

• A culture of open feedback and continuous growth, supported by structured Career Conversations and a 360° Feedback framework.  

• Access to a comprehensive rewards offering, Employee Assistance Program (EAP), and well-being support.  

• Access to Marcel, our global AI platform, connecting employees with opportunities for collaboration and career development across our network.  

• And many more benefits including a wide range of leave policies, employee communities and clubs. 

 

Publicis Groupe believes that our people are our greatest asset. Our people are selected for their skill sets, ethics, and professional qualities, without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunity employer and do not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.