- Location
- HQ Bryanston, South Africa
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Closing date
- Today
- Source
- Workday
Description
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Key roles and responsibilities:
Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
Ensure content is posted timeously across social media platforms
Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
Drive engagement and conversations with the community that are conversationally led, relevant and ‘real-time
Identifying tactical and relevant opportunities to engage with the community through daily, weekly and/or campaign war Rooms
Being the gate keeper of ensuring that content follows internal brilliant basics, media principles and is compliant to legal guidelines
Inter-agency relationship building and management
Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
Input into campaign ideas and creative brainstorming sessions
Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities
Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team
Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows
Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand
Finding new ways to communicate, identify new content opportunities and ways to repurpose /create content
Exploring new angles and tactics for your content approach
Collaborating with creative teams to craft content that best answers social media content briefs
Key attributes and competencies:
Clear understanding of trend-hunting and proactive community management ORM and social media crisis management experience
Content performance insights
Social Media best practices
Brand tone development and implementation
Client relationship building
Live event coverage
Minimum requirements:
Matric
Higher Certificate/Diploma) or relevant tertiary qualifications / certifications 5 + years in social media management
Experience developing social media content plans
Additional information:
Band: VIII
SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.
