SOCIAL MEDIA MANAGER

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to be the creative force for our brands online platforms. They are responsible for driving creative excellence and innovation for their brands that tells a compelling story. Social Media Managers are involved in various activities such as communications, PR, social media, events, content creation and reporting. 

We are looking for a highly skilled Social Media Manager to join our team. If you are self-driven, practise meticulous attention to detail and you are a very ambitious tech-savvy professional we would love to meet you! We are expecting you to be very experienced in Social Media Management and well-versed in strategy, conceptual thinking, PR and promotional events. 

Ultimately, you should be able to act as online storyteller of our amazing brands and 
manage all creative and conceptual outputs in a collaborative and integrated manner

Key Roles and Responsibilities:

• Strategy Development: Develop overarching social media strategies that align with business objectives.
• Creation and ownership of integrated content plans
• Compile and formulate platform insights and development
• Team Leadership: Mentor and guide junior and mid-level managers, providing direction and support.
• High-Level Reporting: Present comprehensive reports to senior management, including strategic insights and recommendations.
• Stakeholder Management: Liaise with other departments (marketing, PR, sales) to ensure social media efforts are integrated with broader business strategies.
• Policy and Procedure Development: Establish and refine social media policies, guidelines, and best practices.
• Strategic Plans: Long-term social media strategies and roadmaps.
• Leadership Reports: High-level reports and presentations for executive stakeholders, including strategic insights and future planning.
• Policy Documents: Comprehensive social media policies and guidelines.

Minimum Requirements:

• Relevant 3 - year degree
• 3 + years in community management 
• 2 + years in social media management
• Live event coverage experience 
• High understanding of social media and the platforms 
• Proven work experience as a Community Manager or very similar role 
• Experience with planning and leading community initiatives 
• Ability to identify and track relevant community KPIs 
• Excellent verbal communication skills 
• Excellent writing skills 
• Excellent interpersonal and presentations skills 
• Knowledge of online marketing 
• Attention to detail, critical-thinker and problem-solver 
• Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)
• Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics

Key Attributes:

• Strong understanding of South African / African culture 
• Knowledge and interest in sports
• Must be confident and have clear passion points to be allocated to according to brands 
• Fun and energetic 
• Able to work under pressure and deal with working on multiple accounts
• Strong leadership skills 
• Driven and clear understanding of KPIs and how to action them 
• Have a self-starter mindset 
• Self-motivated, organised and passionate 
• Pro-active 
• Ability to adapt and understand 
• Confidence 
• Ability to perform under pressure when crisis hits 

Additional Information:

Band: VIII

SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.