RGM Manager

Overview

PURPOSE & IMPACT:

The Revenue Growth Management (RGM) team plays a central strategic role within Nomad, focused on driving long-term, sustainable, and profitable growth. Our mission is to create balanced growth plans by applying insight-led analytics across key commercial levers: Pricing, Pack Price Portfolio (PPP), Trade Promotions, Mix, and Trade Terms.

 

Through this approach, RGM supports the business in growing Net Sales per Kilogram (NS/KG), expanding the overall profit pool, and increasing our share of it. By combining commercial expertise with deep analytical capability, the team helps shape strategies that deliver both top-line and bottom-line impact.

 

We’re seeking a proactive, passionate individual with a strong analytical background and experience working cross-functionally, ideally in an FMCG matrix organisation. They should have a broad understanding of cross-functional areas – such as sales, marketing, finance, and category – and a base understanding of RGM as a function, and the core RGM levers.

 

The ideal candidate will be adept in data and analytics and be able to maintain, improve and expand the current RGM reporting suite – a critical enabler for the UK RGM team. They will be effective at turning data and insight into action and be able to apply this across the five core RGM levers. They will be able to effectively manage stakeholders and effectively business partner across commercial and marketing functions to create shared growth plans.  

Responsibilities

The RGM manager role will be responsible for maintaining the RGM reporting suite, a key enabler for the UK RGM team. The RGM reporting suite spans the core RGM levers, utilising internal and external data sources to track market pricing, evaluate promotions, understand mix effects, track NS/kilo progression, and measure the relationship between our pack formats. Additionally, the role will have RGM business partner responsibility across key sales and marketing functions. The role will be accountable for developing, implementing, and tracking the RGM plan in at least one marketing MWB (Must Win Battle), while also being the key RGM contact for several commercial teams.

 

RGM Reporting:

• Maintain the current RGM reporting suite and refresh key reports when new data is made available
• Ensure reporting suite is distributed business wide and on time each month
• Seek ways to improve & optimise the current suite of reports, and build new reports if/when required

RGM MWB Plan Creation:

The RGM manager will develop bespoke RGM plans utilising the core levers – price, promo, PPP, mix, trade terms – to create sustainable growth plans, respective to their MWB. These plans will be aligned to core brand objectives and will seek to grow the total value pool, ensuring a ‘triple win’ for the customer, the shopper, and Nomad.

 

Key RGM Levers

 

Price:

Setting optimal (recommended) prices for products sold to shoppers/consumers, created by a detailed understanding of the shopper/consumer landscape, trends and key data analytics. Scenario modelling using RGM theory – like price elasticity – to manage our average realised price and make NS/kg improvements (ahead of COGS/kg)

 

Promo:

Ensuring promotional guidelines are up-to-date and course correcting where appropriate. Utilising promotional evaluation tools to optimise our return on investment, ensuring promotions are aligned to commercial and brand objectives

 

Pack Strategy (PPP):

Develop a MWB Pack Price Portfolio informed by Consumer/Shopper insights. Ensuring each pack in our portfolio has a clearly defined role and purpose

 

Mix Management:

Utilise mix management tools to manage and optimise our assortment, providing focus by establishing best and worst performing customers, segments, and products

 

Trade Terms:

Collaborate cross-functionally with sales to create JBPs (joint-business-plans), championing the RGM agenda to ensure we maximise our return on investment

 

Qualifications

• Experience working in an FMCG matrix organisation
• Proven track record working cross-functionally
• Experience in data / reporting / analytics
• Commercial background & understanding, i.e. across marketing, sales, category management, finance
• Proven track record turning data & insight into action