Marketing Program Manager, Digital and CRM

Description

Advantage Truck Group (ATG) is accelerating its digital transformation, and we are looking for a proactive, detailed-oriented Marketing Program Manager (Digital & CRM) with 2–3 years of experience to join our team. 

Reporting directly to the Director of Marketing, this role will serve as the central execution engine behind ATG’s upcoming CRM rollout and ongoing multi-channel digital strategy. You will own day-to-day operations across email automation, website strategy, search and answer engine optimization (SEO/AEO), digital ad campaigns, and local listing management across our 8 dealerships.

This position is primarily remote, offering day-to-day flexibility to work from home. However, because close collaboration with dealership operations is key to our strategy, candidates must reside within a reasonable driving distance of our New England locations in Massachusetts, Vermont and New Hampshire for onsite meetings 1–2 times per month or as needed.

Duties & Responsibilities

• CRM & Email Marketing Automation
  • Support the rollout and ongoing operations of our new CRM platform.
  • Map customer lifecycle journeys, configure audience segmentations, and build automated email nurture sequences.
  • Coordinate email campaign deployment, monitor lifecycle performance, and continuously optimize open and conversion rates.
• Website Management & Organic Strategy (SEO / AEO): 
  • Execute ongoing website content updates and maintain technical SEO hygiene.
  • Optimize site assets for traditional search rankings (SEO) as well as emerging AI answer engines (ChatGPT, Perplexity, Gemini) to keep ATG visible in conversational discovery.
• Paid & Display Campaign Support: 
  • Manage campaign schedules, route ad creative, and track campaign timelines across paid search, display, and digital ad channels.
  • Maintain tracking tags, UTM links, and analytics reports to measure campaign ROI.
• Local Presence & Google Business Profile (GBP) Management: 
  • Serve as the primary owner for ATG's Google Business Profiles across all dealership locations.
  • Monitor GBP updates, manage customer reviews, post regular business updates, and ensure business info remains accurate to drive local search engagement.

Cross-Functional Coordination

• Collaborate directly with internal creative assets, external vendors, and dealership leadership to keep digital marketing programs and deliverables on schedule.

Requirements

• Strong communication skills, both written and verbal, with a creative flair for content development
• Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva
• Strong analytical skills with the ability to use data to make informed decisions
• Ability to manage multiple projects simultaneously and work in a fast-paced environment
• Self-motivated and proactive, with the ability to take ownership of tasks and drive results
• Must reside within driving distance of ATG dealership facilities in MA, VT, or NH to support periodic in-person meetings and local initiatives. 

Qualifications & Requirements

• 2-3 years related experience in digital marketing, email execution, or marketing automation. 
• Bachelor’s degree with concentration in Marketing, Communications, or related field preferred
• Hands-on experience working with modern CRMs/Marketing Automation Platforms (e.g., HubSpot, Salesforce, Sugar CRM, or equivalent).
• Experience with content management systems (e.g., WordPress or similar CMS platforms).
• Current Valid Driver’s License 

Compensation & Benefits

• The anticipated hiring or recruitment range for this position is $68-88K. 
• The actual salary offered will be commensurate with the qualifications, education and experience of the candidate hired. 
• FULL BENEFITS DAY ONE
• Medical, dental and vision insurance
• Short and Long Term Disability - Company paid
• Life Insurance - Company paid
• Paid time off - 15 days* during first year (*prorated to hire date)
• Paid holidays - 7 per year
• 401K with 4% match

Culture

• Career advancement opportunities
• Company training programs
• Employee driven continuous improvement programs
• Performance recognition and rewards program
• Supportive leadership
• Learning environment

Advantage Truck Group (ATG) is the largest Western Star and Freightliner dealer in New England with eight locations in Massachusetts, Vermont and New Hampshire, focused on providing a superior employee experience. ATG offers exciting career development opportunities through company paid training, and apprentice, co-op and internship programs. The company also actively gives back to the community through its charitable Haulin' 4 Hunger initiative along with supporting SkillsUSA.