Sales Effectiveness Manager

Serve as the primary Sales Effectiveness point of contact for the North Business Unit while providing national leadership for the Productivity and Cross-Functional Workstreams. Own and coordinate the cross-functional productivity agenda, including HR and role design, ASM and Merchandiser productivity, eB2B tail conversion, reroutes, Finance alignment, and related value opportunities enabled by the digital transformation initiative. Develop ASM and Merchandiser productivity standards and lead time studies that clarify how time savings enabled by the digital transformation initiative can shift work from ordering activities to selling activities. Facilitate HR and labor coordination across impacted personas, including compensation, job descriptions, union communications, future role implications, and other workforce considerations. Establish principles and change support for eB2B tail-account conversion, including identifying impacted stores and supporting the transition to a sustainable ongoing approach. Partner across Sales, HR, Finance, Operations, Customer Service, and reroute teams to translate productivity improvements into measurable business value and operating income. Develop and execute comprehensive change management strategies that support adoption of new tools, processes, and business initiatives. Lead change impact assessments to identify stakeholder impacts, risks, adoption barriers, and required business readiness activities. Create and maintain integrated change management plans, including stakeholder engagement, communications, training, coaching, reinforcement, and measurement. Partner with program leaders to align change activities with overall project objectives, implementation milestones, and business outcomes. Anticipate organizational resistance and proactively develop mitigation and engagement strategies. Serve as a trusted advisor to business leaders on change adoption, stakeholder management, and transition planning. Build strong partnerships with frontline leaders (DSSs, Territory Leaders, RVPs, and Business Unit leadership) to drive ownership and accountability for change. Coach leaders on their role as change sponsors and equip them to effectively communicate, reinforce, and sustain change within their teams. Develop and manage Change Champion networks to gather feedback, increase engagement, and accelerate adoption. Facilitate workshops, focus groups, leadership sessions, and readiness discussions to ensure organizational alignment. Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated. Influences and drives action without direct authority. Customer-focused and field-oriented mindset. Ability to thrive in ambiguity and lead through transformation. Strategic change leadership and organizational influence. Stakeholder engagement and executive presence. Ability to build alignment across complex organizations. Strong communication and storytelling skills. Data-driven decision making and adoption analytics. Cross-functional workstream leadership, productivity measurement, and value realization. Leadership coaching and facilitation expertise. Problem solving and change risk mitigation. Strong sense of ownership, accountability, and execution excellence. Bachelor's degree and minimum of 5 years of experience in Change Management, Organizational Effectiveness, Sales Enablement, Business Transformation, Human Resources, Learning & Development, Project Management, or related fields; or Master's degree with 3 years of related experience. Demonstrated experience leading organizational change initiatives involving technology, process, or business transformation. Proven ability to influence and drive alignment across multiple stakeholder groups without direct authority. Strong facilitation, presentation, workshop, and executive communication skills. Exceptional relationship-building and leadership coaching capabilities. Strong project and program management skills, with the ability to lead workstreams end-to-end, manage timelines, and coordinate across stakeholders. Experience leading cross-functional productivity, workforce or role-design, and value-realization workstreams across Sales, HR, Finance, Operations, or related functions. Proficiency in Microsoft Office Suite including Excel, PowerPoint, Word, and Outlook. Willing and able to travel up to 50% of the time. Develop and manage change communication strategies that clearly articulate the purpose, value, and impact of transformation initiatives. Establish business readiness criteria and validate organizational preparedness ahead of key milestones. Analyze quantitative and qualitative feedback to assess change effectiveness and identify improvement opportunities. Provide regular reporting and recommendations to senior leadership regarding adoption progress, risks, and corrective actions.