Senior Brand Manager

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title
Senior Brand Manager

Scope
Marketing – Cornetto Asia

Location
Bangkok, Thailand

Terms

Full-time, Permanent

The role

This role will co-lead the business for Cornetto brand in Asia with an aggressive agenda for growth. It will be responsible to  co-lead developing the brand growth strategy through portfolio renovation, innovation and communication assets development.

We need a passionate brand innovator with a hunger for growth mindset and has humility to lead cross-function to achieve communal goals. Success in this role defined by crafting and launching breakthrough innovation with unmissable mix while aligning closely with local markets.

What you'll be responsible for

• In-depth understanding of the Asia market or a certain region market dynamics, competition, consumer behaviour, and exciting trends.

• Lead regional innovation projects with cross-functional team R&D, Packaging, Supply chain, Engineering, CMI. To achieve communal project goal OTIF.

• Develop a full innovation marketing mixes, proposition product, pack, price and communication mix and trade story. Lead the mix validation and test in relevant markets

• Create brand communication strategy including campaign idea, master assets, social first strategy.

• Passionate storytelling through creating compelling business proposals & idea pitching for stakeholders.

• Works closely with local market teams in the development of innovation mix and campaign launches.

• Founder mindset through full owning and manage project investment, budget planning and monitoring.

We're looking for someone who

• Has 4-7 years’ experience in Brand Marketing & Innovation.

• Growth mindset driven by healthy curiosity and humility to learn.

• Trends frontliner, passionate consumer listener and eager to be an innovator/pioneer.

• Team player and collaborator, Team success oriented.

• Assertive, Agile, and resilience, be able to work under volatile & uncertainty

• Comfortable to work with technical cross function i.e R&D and Engineering team.

• Experience in multiple project management & networks.

• Strong brand mix development including campaign assets development.

• Having exposure on regional global role and Food / RTD/ snacking/ Ice Cream background is an advantage.

• Proficient in English

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards

• Flexible ways of working

• Support for health, wellbeing and life outside of work

• Time off to rest and recharge

• Ongoing learning and development opportunities

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.