Senior Manager, Customer Segments & Journey Activation

Overview

The Senior Manager, Key Segments & Journey Activation is responsible for owning enterprise customer segmentation and journey orchestration within the Customer Data Platform (CDP). This role serves as the strategic and operational bridge between customer strategy and execution, ensuring that audiences, journeys, and campaigns are thoughtfully designed, accurately implemented, and continuously optimized across channels. Acting as the business owner for journey-led workstreams, this role influences scope, sequencing, and prioritization to deliver meaningful, customer-centric experiences that drive enterprise outcomes.

As the primary owner of CDP activation, the role leads audience creation, journey setup, and cross-channel orchestration in close partnership with Data, Lifecycle, Media, Loyalty, and Integrated Marketing teams. In addition to executional rigor, this role is accountable for defining success metrics, owning performance reporting, and leveraging holistic customer insights to identify patterns, opportunities, and moments that matter. Through strong cross-functional collaboration, insight storytelling, and data-informed recommendation, the role ensures continuous improvement of segmentation and journey strategies while helping to shape customer experience innovation.

Responsibilities

Enterprise Customer Segments & Journey Ownership

• Own the creation, management, and ongoing optimization of customer segments within the CDP, ensuring alignment with enterprise priorities and marketing objectives.
• Advance audience segmentation strategies across channels, defining success metrics and impact measurement.
• Business owner for journey-led workstreams and orchestration, influencing scope, sequencing, and ensuring alignment to customer strategy and business objectives.
• Translate customer insights and strategic direction into scalable, executable segmentation and journey frameworks.
• Identify moments that matter, friction points, and experience gaps, translating them into prioritized initiatives.

 

CDP Management, Campaign Orchestration & Execution

• Serve as the primary owner of CDP activation related to audience creation, journey setup, and campaign orchestration.
• Build and manage campaign setups within the CDP, including audience targeting, sequencing, suppression logic, and orchestration across touchpoints.
• Partner with Lifecycle, Media, Loyalty, and Integrated Marketing teams to ensure accurate execution aligned to customer strategy.
• Lead QA processes with key stakeholders including the review and validation of logic, targeting, and outputs prior to activation or deployment.

Cross-Functional Partnership & Strategic Planning

• Develop insight summaries that outline customer opportunities, segment definitions, journey intent, and success metrics.
• Partner closely with Lifecycle, Media, Loyalty, and Integrated Marketing teams to inform overarching customer strategy and activation approaches.
• Facilitate alignment across teams by leading reviews of customer segments, journeys, and insights with key stakeholders.

Reporting & Performance Insights

• Own reporting for campaigns, journeys, and customer segments, including performance, engagement, and behavioral insights.
• Leverage the holistic, cross-channel customer view to identify patterns, behaviors, and opportunities that influence enterprise decision-making.
• Share findings and recommendations with channel owners, marketers, and business partners to inform optimization and continuously refine segmentation and journeys.

Qualifications

• 5–8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
• Hands-on experience working with a Customer Data Platform (CDP) or CRM, including segment creation and customer-level analysis.
• Strong understanding of customer segmentation, journey mapping, and first-party data activation.
• Experience managing intake and delivery of customer insights for multiple stakeholders.
• Proven ability to translate data into actionable insights and strategic recommendations.
• Excellent cross-functional collaboration and communication skills.

Preferred

• Experience supporting Brand, Merchandising, or Enterprise Strategy teams with customer insights.
• CRM, Email, and Lifecycle marketing experience.
• Familiarity with media activation leveraging first-party customer data.
• Experience developing reporting frameworks and insight narratives for senior stakeholders.

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $110,000-$120,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups