Digital Marketing Analyst (Reporting & Analysis)

Overview

Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting)

Qualifications

• Minimum Bachelors in Computer Science or Business Administration. (Required)

• Masters in Computer Science or Business  (Preferred)

• 1-2 yrs with reputable firm (Required)

• 1 year experience / technical know-how of digital media platforms (Preferred)

• Strong Reporting & Analysis Skills

• Expertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets,  Google Analytics

Responsibilities

• Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion Performance

• Develop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisions

• Maintain & Update Salesforce data to ensure high data accuracy

• Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics

• Monitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.

• Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performance

• Perform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepancies

• Analyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.

• Present complex data insights through clear visual reports and summaries for management decision-making

• Maintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflows

• Profiecincy in Microsoft Excel, SQL, Excel and other BI tools

• Marketing Data Extraction & Analysis Paid & Organic

• Cross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards